After 20 years in real estate, Christi Hill faced a common challenge: A neglected database filled with untapped potential. Her journey from database dysfunction to market leadership demonstrates how the right technology can revolutionize client relationships and establish market authority.

Marketing your real estate business shouldn't be complicated. That's why we're thrilled to announce Credits 2.0, a complete reimagining of how Fello helps agents and teams manage their marketing resources within the platform, including emails, postcards, and data enrichment.

Real estate drip campaigns are a powerful email marketing tool for Realtors® to nurture leads, build relationships, and ultimately close more deals. 

In real estate, converting your database contacts into actual listings often feels like searching for needles in a haystack. But what if three simple questions could transform those casual database connections into genuine listing opportunities? That's exactly what the Fello script accomplishes.

Building a strong real estate database doesn't have to rely on buying expensive leads. As successful real estate team leader and Fello CEO Ryan Young (owner of the #1 team in Ohio and #15 in the U.S.) shared in our recent webinar, there are lots of creative and cost-effective ways to grow your database organically.

'Tis the season for connecting with your database — but who has time to hand-address hundreds of holiday cards? We're excited to introduce our new Holiday Postcard Automation, featuring professionally designed holiday postcard templates that keep your personal touch while removing the manual effort.

The real estate industry moves fast. Between managing leads, maintaining contact databases, and staying on top of engagement opportunities, real estate professionals often find themselves spending more time on administrative tasks and "work about work" than building meaningful client relationships. That's why we're thrilled to introduce Workflows (officially launching 11/21/2024), our newest feature designed to transform how real estate agents and teams handle their day-to-day operations. This is where engagement meets automation — every click, open, and interaction automatically triggers the right action at the right time.

In a market where speed and certainty matter more than ever, we're excited to announce a game-changing integration between Fello and Homeward that puts the power of cash offers right in your Fello account. No finding funding, we're bringing the iBuyer to you.

As a realtor, your success hinges on your ability to connect with potential clients, especially home sellers. In today's real estate market, knowing how to get more seller leads is imperative for growing your business. This guide will walk you through 5 proven marketing strategies and focus areas to increase your home seller leads, covering both organic and paid methods. Whether you're a seasoned pro or just starting out, these actionable tips will help you expand your client base and boost your real estate career.

We're excited to introduce Lead Score, a powerful new feature powered by FelloIQ, the intelligence backbone powering Fello's AI-driven and automation tools. The innovative Lead Score feature is designed to revolutionize how you manage and prioritize your leads, whether you're a solo agent, part of a small team, or working within a large brokerage.

In real estate, staying ahead means having the right tools ready to go at any moment. That's why we're thrilled to introduce Fello's new Segment experience, featuring Segment Watch. These innovative features are designed to revolutionize how you manage your contacts and monitor market dynamics, whether you're a solo agent or part of a large team.

Make sure you’re up-to-date on email best practices and compliance so you don’t accidentally harm your domain reputation, deliverability, or — worst case — potentially get blacklisted as spam. 

In the aftermath of the NAR settlement, staying ahead of the competition is more important than ever. We know you're always looking for that edge to attract more sellers, more buyers, and close more deals (also consider Fello if you haven't yet).

As we prepare for the significant post-NAR settlement changes to the real estate industry, what is most important is getting proactive. The upcoming shift will re-shape how Realtors operate and earn commissions, but with the right preparation and mindset we can turn these changes into opportunities.

As a solo real estate agent, generating your own contacts and listings is crucial for your success. In our recent Ask Me Anything (AMA) webinar just for Fello solo agents, our CEO Ryan Young and yours truly, Matt Gallina, part of the Fello CS team, shared valuable insights and actionable tips to help our teams of one (and really, any agent looking to grow their businesses) leverage their databases and technology to secure more listings. 

In our webinars, CEO Ryan often talks about cash offer programs being a great way to see who is interested in selling their home. And we usually get some of the following questions:

We're thrilled to introduce you to Fello's intelligent marketing revolution — a suite of cutting-edge, AI-powered, and data-driven tools designed to help real estate agents and teams convert more leads to listings. 

Last week, Ryan Young (REALTOR® and Fello CEO/Founder) got together with Tom Ferry (#1 real estate coach and CEO/Founder of Tom Ferry Intl.) for part one of our joint webinar series, Generate, Automate, and Convert. 

In case you missed it, we kicked off our #30DayListingChallenge with a webinar featuring renowned coach Jon Cheplak to get you in the right mindset to get listings and supercharge your business.

The right message, to the right person, at the right time. All automated.

Ever wish your real estate marketing could just run itself? Well, say hello to Fello Automations, your newest team member and marketing super-robot.

Gmail and Yahoo are set to introduce significant changes to email authentication and spam prevention policies in February 2024, impacting email marketers. Adapting to these shifts early on is crucial for successful email campaigns.

In the rapidly changing world of real estate, success hinges on building an efficient database, holding your team accountable, and using data to improve conversion. In this blog, we present three expert tips from Greg Harrelson, Mark Gellman, and Ryan Young, each offering their advice on how to master the seller lead generation game.

In the world of real estate, success is often measured by the number of transactions closed and commissions earned. However, there's more to being a top-performing agent than just these metrics. The biggest factor that differentiates top teams from the masses is their focus on “customer retention score”. 

As a real estate agent, getting those precious home value leads is a major thrill. But the real magic happens in the follow-up. Effective follow-up can be the difference between a lead and a listing. 

In this blog, we'll explore seven proven ways to follow up with home value leads:

Fello continues to transform the real estate industry through the launch of Fello 2.0. Already working with 200+ top WSJ RealTrends teams, its latest features provide a breakthrough way for agents to visualize their database and turn leads into listings. With smarter insights, better data, and one-click automations, Fello 2.0 is simply a game changer!

Here are the newest features for agents to stay top of mind and ahead of the competition:

Introduction:

As a real estate agent, leveraging social media is crucial for generating seller leads and expanding your business. In today's digital age, home sellers are more likely to search for agents online and use social media to gather informati

Introduction: In the competitive world of real estate, agents need to constantly generate new leads to keep their business thriving. With countless lead generation sources available, it can be challenging to determine which are the most effective and worth investing time and resources into. To help streamline your efforts, we've compile

Unlock the Potential of Your Existing Leads with These 7 Steps:

As a top real estate team, you already have a large database of leads to create new listings. In this article, we'll outline a 7-step process to help your team convert existing leads into 10+ new listings in a month.

Why Email Deliverability is Critical to Real Estate Marketing

Want more seller leads?

Here are 3 quick tips to help drive more leads from your existing cash offer or home value program:

You've made the exciting decision to relocate and have found the ideal home. Now it's time to start making plans for your big moving day!

Real Estate Startup, Fello, Creates a New Way to Sell, Providing Homeowners With Both Optionality and Peace of Mind

Real estate was affected significantly by the COVID-19 pandemic. The demand for houses dropped, and fewer sellers were willing to risk it all for less money. Similarly, the movement restrictions and business closure made it difficult for mortgage providers to ascertain buyers’ creditworthiness. 

Elvisridge Capital Completes Senior Secured Financing Program for FlashHouse.com

In real estate, contingent refers to a situation where the purchase of a property is dependent on certain conditions. If these conditions are not met, the agreement can be nullified. When something is "contingent," this means that it depends or hinges upon another condition being met first before proceeding with the sale.

Pending means a property is not yet sold but has an accepted offer. 

Even in a hot real estate market, doing the right prep work is important when selling your home. You don't have to spend a lot of money to make some changes that will make a big difference.

Despite the economic downturn in 2020, the housing market remains strong — thanks to Millennials. Economists say that more Millennials are projected to buy homes in 2021 and 2022.

There are many fees associated with buying or selling a home. Different states may have slightly different requirements, so closing costs can vary from state to state.

Spring is almost here, and many are wondering what it will bring for the housing market. Even though the pandemic continues on, it’s certain to be very different from the spring we experienced at this time last year. Here’s what a few industry experts have to say about the housing market and how it will bloom this season.

You may be wondering if you should fix up your house before you sell it, or go straight to the market as-is, allowing a potential buyer to do the updates and remodeling. If you’re one of the many homeowners in this camp, here are a few tips to help you decide which way to go.

In today’s housing market, all eyes are on millennials. Not only are millennials the largest generation, but they’re also currently between 25 and 40 years old. These are often considered prime homebuying years when many people begin to form their own households and invest in real estate. If you’re like many millennials who are spending much more time at home these days, you may have a growing need for more space or upgraded features, making moving more desirable than ever.

If you’re thinking of buying a home this year, you may be wondering how much money you need to come up with for your down payment. Many people may think it’s 20% of the loan to secure a mortgage. While there are plenty of lower down payment options available for qualified buyers who don’t want to put 20% down, it’s important to understand how a larger down payment can have great benefits too.

Company offers a safe, convenient alternative to traditional home selling during COVID-19 pandemic

Did you know August 21^st is National Senior Citizens Day? According to the United States Census, we honor senior citizens today because,

It’s exciting to put a house on the market and to think about making new memories in new spaces. However, despite the anticipation of what’s to come, we can still have deep sentimental attachments to the home we’re leaving behind. Growing emotions can help or hinder a sale depending on how we manage them.

CLEVELAND – FlashHouse, a Cleveland-based real estate startup in the iBuyer space, announced today that it has tapped Suman Varanasi to serve as the company’s first VP of Product and Technology effective January 1, 2021.

More and more of us are working from home, and half may never return to the office. Many of these workers are discovering that after months of working from home they don't have what they need.

Selling your home can be stressful. With all the options available to you, you can't help but wonder if you're doing it the right way. Maybe you've thought of going it alone in hopes of making a bigger profit.

Selling your home can be a costly, time-consuming ordeal that requires a number of formalities many people have become accustomed to in this day and age. When you consider today's technology, as well as the addition of an unprecedented pandemic, some of those rituals become obsolete, or sometimes completely impossible.

Getting ready to sell your home can be stressful no matter the time of year; however, selling your home during an Ohio winter can be particularly challenging.

Let's take a look at the real costs of selling your home in the Cleveland area, in addition to the costs of paying a commission to your selling agent.

If you're preparing to sell your home, you may be wondering whether selling online is the right option for you. Today, more people are searching for their next home digitally with 90% of home buyers searching online during their home buying process.

For sellers, attracting prospective buyers and securing a deal as quickly as possible is ideal. Unfortunately, this doesn't always happen. But, this doesn't mean that you can't increase the likelihood of attracting buyers to your home who are ready to make an offer.

The Northeast Ohio housing market has been strong, even during the COVID-19 pandemic. If you're looking to tap into this demand, you need to know the best way to sell your home. You can traditionally list your house or leverage the new way to sell a house for a hassle-free transaction.

Once you have a pending home sale, you may assume that you're free and clear: you're under contract. You've accepted the seller's offer. You're ready to sell your house and move forward.

Selling your home in today's real estate market can be very competitive. You need to do whatever you can to make your home more sellable. You don't have to spend a lot of money to make some changes that will make a big difference (and hopefully get your home sold rather quickly). 

Many homeowners wonder if staging is a necessary part of the selling process. They may think that the value of their house in terms of location, features, and upgrades is far more important than its presentation to potential buyers.

CLEVELAND – October 23, 2020 – FlashHouse, a Cleveland-based real estate startup, announced today that Ceci Dadisman has joined the company’s executive team in the newly created role of marketing director, effective immediately. This key addition comes as FlashHouse continues to expand its online platform while elevating its customer experience and focusing on brand growth and development.

Closing the deal on your home after finding a buyer is a fantastic experience. You also need to understand that some closing costs are standard, but others depend on factors affecting a specific sale.

If you're preparing to sell your home, you may be wondering whether hosting an open house is necessary to successfully land a buyer. This is especially a major concern for homeowners looking to market their home in the midst of COVID-19.

A home inspection is designed to help potential homebuyers get all the information they need on a home in order to make an informed decision before purchasing. During a home inspection, the inspector will analyze various aspects of the home, focusing on serious defects that will cost the potential buyer a lot of money on top of the purchase price. 

If you have an older home that's in good condition, but needs some work done before it's market-ready, how can you prepare to sell it? 

If you are selling your home for the first time, you may be caught off guard with the closing costs associated with the transaction that you'll be required to pay.

Investing money into fixing up your house is a great idea for homeowners who want to increase the value of their homes. If you have some money to invest, you may be wondering which kinds of updates and remodeling projects will bring the biggest ROI and increase your home's value the most. Read on to learn which updates will get you the most bang for your buck. 

There are few things you should do around the house to winterize your home. These tips to help you make it through the winter without nasty problems like frozen water pipes or broken gutters.

There's a lot that goes into the home selling process. One thing that many homeowners wonder is whether it's necessary to stage their home when preparing to sell. While staging a home isn't required, it's certainly beneficial when it comes to increasing your home's value, selling quickly, and getting the most possible money for your home. 

Many industries have been devastated by the economic shutdown caused by the COVID-19 virus. Real estate is not one of them.

Traditionally, houses don't sell well in the winter. Unless you live in a perpetually sunny climate, it's not the ideal time to put your home on the market: Bad weather discourages buyers from venturing forth and often makes a property look dreary. However, you can still take some steps to make the home showing pleasant: letting in the light, creating a warm ambiance (both literal and figurative), even serving refreshments. Here are several tips to entice buyers to come in out of the cold.

Media Contact:
Ceci Dadisman
Marketing Director
ceci@flashhouse.com
412-523-8861

FOR IMMEDIATE RELEASE

We are so happy we were able to provide a seamless selling experience that allowed these homeowners to move and be closer to their family.

Bill and Brenda had already purchased an RV so they can travel the country. They wanted to sell their home quickly without the stress of the traditional process. Also, they wanted to have a safe experience and avoid having strangers in their home. 

Decluttering your home can increase interest in your home. Clutter can cause your home to look smaller and provide distractions that may prevent potential buyers from seeing it's potential.

We are not a home flipper and we will never make you a "low-ball" offer. Our offers are always competitive and fair. 

There are multiple factors that come together to influence the value of your home. We've picked the top four we use in calculating a home's value. 

When it comes to increasing your home's value, even small changes can make a big difference. 

When it comes time to sell their homes, there are a handful of common misconceptions people have about what an agent will actually

The home selling process presents many questions in terms of where it starts to where it ends. Let’s walk through the process with you.

Selling your home for more than you owe on the mortgage gives you the benefit of positive equity and getting cash back at closing.

Everyone wants to sell their home quickly and for the most amount of money, right? However, there’s a lot that goes into the timing of your sale.

As you get ready to sell your home, you might be asking yourself, “How much does it actually cost to sell a house?”

Everyone wants to get the highest real estate return on investment when selling their home, and there are some really easy ways to maximize the value of your home without breaking the bank.

Point of sale (POS) inspections are visual inspections of the interior and exterior of a property that is conducted by a city inspector.

FlashHouse is making waves in the Cleveland real estate market by providing a stress-free option for home sellers.

Selling your home is a major venture. It can be overwhelming when you consider all the steps it takes to list and sell your home.

What is home equity?

Home equity is the current market value of your home subtracted by what you owe on your mortgage.

Selling your house can be emotional, so it’s important to hire a professional and listen to their recommendations.

Today, the Steins and their 3-year-old son are looking forward to pool parties, BBQs and a fun-filled summer at their new house — a beautiful two-story property with a huge backyard, great schools and serious curb appeal. But looking back, the Steins say their purchase wouldn’t have been possible without the unique home selling options that FlashHouse offered.

John and Marie McCloud wanted to move to the Sunshine State to enjoy their retirement, but they were having trouble selling their home.

There are a lot of costs associated with selling your home. Some on the front end, which is getting your house ready for the market.

There are a lot of universal best practices when it comes to selling homes and it’s good to have a solid understanding of these.

When you want to sell your home, you'll need to decide whether or not to use a real estate agent.

January sees a sharp rise in interested buyers, so there is plenty of opportunity to sell your home to the right buyer.

Understanding the seasonal trends in the real estate market is a crucial first step in determining the best time to sell your home. But, the decision to move is often a personal one. It’s important to take other factors into account like your financial situation, the current condition of your home if you plan to make any improvements, and whether or not local market conditions are in your favor.