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Pricing

Empower your business with Fello.

Find your perfect plan

Professional

For individual agents to start using the Fello platform.

3 seats

Everything you need to get started.

  • Up to 1,000 contacts
  • Real Sellers Insights
  • Marketing Automation

Team

For growing teams focused on building more together.

10 seats

All Professional features plus:

  • Up to 5,000 contacts
  • CRM Integration
  • Lead Capture Widgets

Business

An advanced plan that has all of Fello’s core product offerings bundled together.

Unlimited seats

All Team features plus:

  • Up to 20,000 contacts
  • Unlimited Landing Pages
  • Contact Data Enrichment

Enterprise

Full access to business plan plus additional services tailored to your team.

Let's talk

All Business features plus:

  • Custom brand domain
  • Multi-Brand marketing
  • Multi-Account management
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Trusted by 1,000+ elite agents nationwide

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Product features Professional Team Business Enterprise

User Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

3 seats

10 seats

Unlimited

Custom

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

1,000

5,000

20,000

Custom

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick tick tick tick

Marketing Automation

Elevate your marketing strategy with our Marketing Automations feature. Simplify your outreach with customizable email automation, add a unique touch with direct mail postcards, and enhance targeting through advanced contact segmentation. This powerful tool is designed to maximize your reach and efficiency, saving you time and effort.

tick tick tick tick

Real Sellers Insights

Real Sellers is a dynamic tool that revolutionizes real estate sales by providing in-depth analysis of market data to highlight effective marketing strategies and uncover overlooked opportunities. With its continuous updates on property data, it ensures teams have the latest insights for transparent accountability and data-driven decisions. This tool not only offers analytics for optimizing sales processes but also empowers teams to revisit missed opportunities and stay abreast of the latest market trends, fostering continuous growth and refinement in their strategies.

tick tick tick tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick tick tick tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Limited to 3

Limited to 5

Unlimited

Unlimited

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

-

Limited to 5

Unlimited

Unlimited

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

-

Add-on

tick tick

Conversational Lead Forms

Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick tick tick tick

Personalized URL

A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database.

tick tick tick tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick tick tick tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick tick tick tick

Instant Offer Platform

Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem.

tick tick tick tick

Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick tick tick tick

Data Enrichment

Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads.

Add-on

Add-on

Add-on

Add-on

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

-

Add-on

Add-on

tick

Multi-Account Management

Collaborate, organize, and manage your brokerage or teams using one sign-in.

-

-

-

tick

Premier Support

Access to support staff that is fully dedicated to helping you onboard and succeed with Fello.

-

-

tick tick

Professional Plan

User Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

3 seats

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

1,000

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Marketing Automation

Elevate your marketing strategy with our Marketing Automations feature. Simplify your outreach with customizable email automation, add a unique touch with direct mail postcards, and enhance targeting through advanced contact segmentation. This powerful tool is designed to maximize your reach and efficiency, saving you time and effort.

tick

Real Sellers Insights

Real Sellers is a dynamic tool that revolutionizes real estate sales by providing in-depth analysis of market data to highlight effective marketing strategies and uncover overlooked opportunities. With its continuous updates on property data, it ensures teams have the latest insights for transparent accountability and data-driven decisions. This tool not only offers analytics for optimizing sales processes but also empowers teams to revisit missed opportunities and stay abreast of the latest market trends, fostering continuous growth and refinement in their strategies.

tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Limited to 3

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

-

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

-

Conversational Lead Forms

Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Personalized URL

A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Instant Offer Platform

Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem.

tick

Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

Data Enrichment

Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads.

Add-on

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

-

Multi-Account Management

Collaborate, organize, and manage your brokerage or teams using one sign-in.

-

Premier Support

Access to support staff that is fully dedicated to helping you onboard and succeed with Fello.

-

Team Plan

User Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

10 seats

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

5,000

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Marketing Automation

Elevate your marketing strategy with our Marketing Automations feature. Simplify your outreach with customizable email automation, add a unique touch with direct mail postcards, and enhance targeting through advanced contact segmentation. This powerful tool is designed to maximize your reach and efficiency, saving you time and effort.

tick

Real Sellers Insights

Real Sellers is a dynamic tool that revolutionizes real estate sales by providing in-depth analysis of market data to highlight effective marketing strategies and uncover overlooked opportunities. With its continuous updates on property data, it ensures teams have the latest insights for transparent accountability and data-driven decisions. This tool not only offers analytics for optimizing sales processes but also empowers teams to revisit missed opportunities and stay abreast of the latest market trends, fostering continuous growth and refinement in their strategies.

tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Limited to 5

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

Limited to 5

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

Add-on

Conversational Lead Forms

Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Personalized URL

A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Instant Offer Platform

Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem.

tick

Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

Data Enrichment

Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads.

Add-on

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

Add-on

Multi-Account Management

Collaborate, organize, and manage your brokerage or teams using one sign-in.

-

Premier Support

Access to support staff that is fully dedicated to helping you onboard and succeed with Fello.

-

Business Plan

User Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

Unlimited

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

20,000

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Marketing Automation

Elevate your marketing strategy with our Marketing Automations feature. Simplify your outreach with customizable email automation, add a unique touch with direct mail postcards, and enhance targeting through advanced contact segmentation. This powerful tool is designed to maximize your reach and efficiency, saving you time and effort.

tick

Real Sellers Insights

Real Sellers is a dynamic tool that revolutionizes real estate sales by providing in-depth analysis of market data to highlight effective marketing strategies and uncover overlooked opportunities. With its continuous updates on property data, it ensures teams have the latest insights for transparent accountability and data-driven decisions. This tool not only offers analytics for optimizing sales processes but also empowers teams to revisit missed opportunities and stay abreast of the latest market trends, fostering continuous growth and refinement in their strategies.

tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Unlimited

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

Unlimited

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

tick

Conversational Lead Forms

Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Personalized URL

A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Instant Offer Platform

Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem.

tick

Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

Data Enrichment

Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads.

Add-on

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

Add-on

Multi-Account Management

Collaborate, organize, and manage your brokerage or teams using one sign-in.

-

Premier Support

Access to support staff that is fully dedicated to helping you onboard and succeed with Fello.

tick

Enterprise Plan

User Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

Custom

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

Custom

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Marketing Automation

Elevate your marketing strategy with our Marketing Automations feature. Simplify your outreach with customizable email automation, add a unique touch with direct mail postcards, and enhance targeting through advanced contact segmentation. This powerful tool is designed to maximize your reach and efficiency, saving you time and effort.

tick

Real Sellers Insights

Real Sellers is a dynamic tool that revolutionizes real estate sales by providing in-depth analysis of market data to highlight effective marketing strategies and uncover overlooked opportunities. With its continuous updates on property data, it ensures teams have the latest insights for transparent accountability and data-driven decisions. This tool not only offers analytics for optimizing sales processes but also empowers teams to revisit missed opportunities and stay abreast of the latest market trends, fostering continuous growth and refinement in their strategies.

tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Unlimited

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

Unlimited

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

tick

Conversational Lead Forms

Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Personalized URL

A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Instant Offer Platform

Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem.

tick

Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

Data Enrichment

Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads.

Add-on

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

tick

Multi-Account Management

Collaborate, organize, and manage your brokerage or teams using one sign-in.

tick

Premier Support

Access to support staff that is fully dedicated to helping you onboard and succeed with Fello.

tick

STILL HAVE QUESTIONS?

Frequently asked questions.

Can I upgrade myself, or do I have to upgrade my entire account?

You will need to upgrade your entire account, which includes all members in your Workspace.

Can I directly upgrade from the website?

Currently, we are not supporting upgrades and payments from our website. However, once you provide an upgrade request, our Sales will contact you within 24 business hours and proceed with your upgrade request.

Can I have Fello account if I'm a single agent?

Fello Plans are designed for all teams—even teams of one!

What payment methods do you accept?

We accept all major credit cards and bank transfers. Sales will send out the payment links for payments.

Does adding users to my workspace affect my plan or how I'm billed?

A user who is added to an account—as an agent, support, or team admin—is considered a billable user in all plans.

Professional - Includes 1 paid user

Team - Includes 5 paid users

Business - Includes 20 paid users

Enterprise - Custom

What is your cancelation policy?

We have a 100% satisfaction guarantee. If you aren't 100% satisfied, you may downgrade at any time. When a team downgrades, it retains its features until the end of its prepaid service period.

How many contacts can I have with a my plan?

Each Fello Plan comes with a different number of included Marketing contacts.

Professional Plan:  includes 1,000 Marketing contacts

Team Plan: includes 5,000 Marketing contacts
Business Plan: includes 20,000 Marketing contacts
Enterprise Plan: Customizable for any number of Marketing contacts.

You can purchase additional Marketing contacts any time.

Once you select a contact tier, you cannot downgrade to a lower contact tier until your contract renews

What are Marketing contacts, and how does pricing work?

These contacts count toward your paid contact tier and can be enrolled with nurturing emails. You can store your non-marketing contacts in the Fello platform for free, up to a limit of 10 million overall contacts. However, you cannot automate non-marketing contacts with email nurturing campaigns.

When you purchase your plan, you’ll have the opportunity to set your contact tier. However, once you select a contact tier, you cannot downgrade until your contract renews.

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