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Pricing

Empower your business with Fello.

Find your perfect plan

Professional

For individual agents or small teams starting out with the Fello platform.

3 seats

Key Features

  • 1,000 Contacts
  • Data-Driven Intelligence
  • Smart AI Automations

Team

For growing teams focused on building more together.

10 seats

All Professional features plus

  • 5,000 Contacts
  • Lead Capture Widgets
  • Real Sellers Insights

Business

An advanced plan that has all of Fello’s core product offerings bundled together.

Unlimited seats

All Team features plus

  • 20,000 Contacts
  • Custom Brand Domain
  • Unlimited Widgets
  • Unlimited Landing Pages

Enterprise

Full access to business plan plus additional services tailored to your team.

Let's talk

All Business features plus

  • Custom brand domain
  • Multi-Brand marketing
  • Multi-Account management
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Trusted by thousands of businesses nationwide

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Product features Professional Team Business Enterprise

Maximum Number of Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

3 seats

10 seats

Unlimited

Custom

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

1,000

5,000

20,000

Custom

Predictable Lead Generation

Ensure a consistent flow of listings with predictable lead generation powered by Fello’s technology.

tick tick tick tick

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick tick tick tick

Multiple AVM Providers

Access multiple Automated Valuation Models (AVMs) to ensure accurate and comprehensive property valuations with Fello.

tick tick tick tick

AI-Powered Lead Score

Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.

tick tick tick tick

Database Enrichment

Enhance your existing database with enriched data to improve lead generation and marketing effectiveness with Fello.

tick tick tick tick

Data-Driven Intelligence

At Fello's core lies an unparalleled combination of consumer engagement metrics and comprehensive real estate property data, including MLS, Tax Assessor, Public Records, and Loan information. This rich data amalgamation empowers our platform to curate and deliver highly relevant messaging automatically, boosting homeowner engagement and elevating the probability of converting potential sellers.

tick tick tick tick

Marketing Email Sending

Effortlessly send targeted marketing emails to engage your audience and generate leads with Fello.

tick tick tick tick

Direct Mail Sending

Easily launch direct mail campaigns to reach your audience and drive lead generation with Fello.

tick tick tick tick

Smart AI Automations

Fello's automations are engineered to streamline your marketing efforts, aligning with your brand's identity while ensuring precise targeting and personalization. Our platform simplifies the complexity of marketing automations, leveraging a vast depth of data to enhance homeowner engagement and conversion potential.

tick tick tick tick

Smart Content

Leverage intelligent, data-driven content tailored to engage your audience and optimize your lead generation efforts with Fello.

tick tick tick tick

Real Sellers Insights

"Real Sellers" is a pivotal feature within Fello that analyzes real estate data to identify homes in your database that have listed or sold, spotlighting missed opportunities and enhancing sales processes and accountability. It monitors your database for contact selling activities, providing daily historical lists of Real Sellers, offering insights into database activities, lead engagement, and selling activities. This feature enables teams to assess the overall quality of their contact database and closing performance, fostering confidence and strategic decision-making based on real-time trends and activities.

tick tick tick tick

Contact Segmentation

Effortlessly create and manage private or shared contact segments. Customize your segments, collaborate with team members, and stay organized with improved sorting and easy-to-use action buttons.

Up to 50 lists

Up to 200 lists

Up to 500 lists

Up to 1000 lists

Segment Watch

Stay informed with real-time notifications and daily email updates as new contacts are added or changes occur in your watched segments, helping you act quickly and stay ahead in the market.

Add-on

Add-on

tick tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick tick tick tick

AI Writing Assistant

Streamline your content creation with an AI partner designed to help craft the perfect message. Whether it's a complex email, persuasive landing page, or engaging dashboard content, this feature effortlessly generates compelling, personalized suggestions to get your message across seamlessly.

tick tick tick tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Up to 3

Up to 5

Unlimited

Unlimited

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

-

Up to 5

Unlimited

Unlimited

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

-

Add-on

tick tick

Lead Capture Forms

Lead Capture Forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick tick tick tick

Address Enrichment

Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.

Add-on

Add-on

Add-on

Add-on

Personalized URLs

A Personalized URL offers a unique and tailored landing page for individual users, allowing for the creation of distinct messaging for social media, direct mail, or email marketing campaigns. This feature facilitates the direct capture of new leads into your personal client database, enhancing lead generation and personalization efforts.

tick tick tick tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick tick tick tick

Cash Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick tick tick tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick tick tick tick

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

-

Add-on

Add-on

tick

Multi-Account Access

Collaborate, organize, and manage your brokerage or teams using one sign-in.

-

tick tick tick

Enhanced Email Deliverability

Our dedicated team works to ensure high email deliverability rates across the board, improving the effectiveness and reach of your marketing campaigns.

tick tick tick tick

Training and Onboarding

Receive comprehensive training and onboarding to help you and your team get the most out of Fello.

tick tick tick tick

Priority Support

Benefit from priority support with expedited responses and faster resolution times to ensure your needs are promptly addressed.

tick tick tick tick

Dedicated Success Manager

Gain access to a dedicated Customer Success Manager fully committed to ensuring your successful onboarding and ongoing success with Fello.

-

tick tick tick

Fello Academy

Enhance your skills with comprehensive training and educational resources. Access tutorials, webinars, and guides designed to help you maximize success with our platform.

tick tick tick tick

Fello Community

Join a vibrant community of professionals. Share insights, ask questions, and collaborate with peers to grow and succeed together.

tick tick tick tick

Professional Plan

Maximum Number of Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

3 seats

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

1,000

Predictable Lead Generation

Ensure a consistent flow of listings with predictable lead generation powered by Fello’s technology.

tick

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Multiple AVM Providers

Access multiple Automated Valuation Models (AVMs) to ensure accurate and comprehensive property valuations with Fello.

tick

AI-Powered Lead Score

Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.

tick

Database Enrichment

Enhance your existing database with enriched data to improve lead generation and marketing effectiveness with Fello.

tick

Data-Driven Intelligence

At Fello's core lies an unparalleled combination of consumer engagement metrics and comprehensive real estate property data, including MLS, Tax Assessor, Public Records, and Loan information. This rich data amalgamation empowers our platform to curate and deliver highly relevant messaging automatically, boosting homeowner engagement and elevating the probability of converting potential sellers.

tick

Marketing Email Sending

Effortlessly send targeted marketing emails to engage your audience and generate leads with Fello.

tick

Direct Mail Sending

Easily launch direct mail campaigns to reach your audience and drive lead generation with Fello.

tick

Smart AI Automations

Fello's automations are engineered to streamline your marketing efforts, aligning with your brand's identity while ensuring precise targeting and personalization. Our platform simplifies the complexity of marketing automations, leveraging a vast depth of data to enhance homeowner engagement and conversion potential.

tick

Smart Content

Leverage intelligent, data-driven content tailored to engage your audience and optimize your lead generation efforts with Fello.

tick

Real Sellers Insights

"Real Sellers" is a pivotal feature within Fello that analyzes real estate data to identify homes in your database that have listed or sold, spotlighting missed opportunities and enhancing sales processes and accountability. It monitors your database for contact selling activities, providing daily historical lists of Real Sellers, offering insights into database activities, lead engagement, and selling activities. This feature enables teams to assess the overall quality of their contact database and closing performance, fostering confidence and strategic decision-making based on real-time trends and activities.

tick

Contact Segmentation

Effortlessly create and manage private or shared contact segments. Customize your segments, collaborate with team members, and stay organized with improved sorting and easy-to-use action buttons.

Up to 50 lists

Segment Watch

Stay informed with real-time notifications and daily email updates as new contacts are added or changes occur in your watched segments, helping you act quickly and stay ahead in the market.

Add-on

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

AI Writing Assistant

Streamline your content creation with an AI partner designed to help craft the perfect message. Whether it's a complex email, persuasive landing page, or engaging dashboard content, this feature effortlessly generates compelling, personalized suggestions to get your message across seamlessly.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Up to 3

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

-

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

-

Lead Capture Forms

Lead Capture Forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Address Enrichment

Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.

Add-on

Personalized URLs

A Personalized URL offers a unique and tailored landing page for individual users, allowing for the creation of distinct messaging for social media, direct mail, or email marketing campaigns. This feature facilitates the direct capture of new leads into your personal client database, enhancing lead generation and personalization efforts.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Cash Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

-

Multi-Account Access

Collaborate, organize, and manage your brokerage or teams using one sign-in.

-

Enhanced Email Deliverability

Our dedicated team works to ensure high email deliverability rates across the board, improving the effectiveness and reach of your marketing campaigns.

tick

Training and Onboarding

Receive comprehensive training and onboarding to help you and your team get the most out of Fello.

tick

Priority Support

Benefit from priority support with expedited responses and faster resolution times to ensure your needs are promptly addressed.

tick

Dedicated Success Manager

Gain access to a dedicated Customer Success Manager fully committed to ensuring your successful onboarding and ongoing success with Fello.

-

Fello Academy

Enhance your skills with comprehensive training and educational resources. Access tutorials, webinars, and guides designed to help you maximize success with our platform.

tick

Fello Community

Join a vibrant community of professionals. Share insights, ask questions, and collaborate with peers to grow and succeed together.

tick

Team Plan

Maximum Number of Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

10 seats

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

5,000

Predictable Lead Generation

Ensure a consistent flow of listings with predictable lead generation powered by Fello’s technology.

tick

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Multiple AVM Providers

Access multiple Automated Valuation Models (AVMs) to ensure accurate and comprehensive property valuations with Fello.

tick

AI-Powered Lead Score

Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.

tick

Database Enrichment

Enhance your existing database with enriched data to improve lead generation and marketing effectiveness with Fello.

tick

Data-Driven Intelligence

At Fello's core lies an unparalleled combination of consumer engagement metrics and comprehensive real estate property data, including MLS, Tax Assessor, Public Records, and Loan information. This rich data amalgamation empowers our platform to curate and deliver highly relevant messaging automatically, boosting homeowner engagement and elevating the probability of converting potential sellers.

tick

Marketing Email Sending

Effortlessly send targeted marketing emails to engage your audience and generate leads with Fello.

tick

Direct Mail Sending

Easily launch direct mail campaigns to reach your audience and drive lead generation with Fello.

tick

Smart AI Automations

Fello's automations are engineered to streamline your marketing efforts, aligning with your brand's identity while ensuring precise targeting and personalization. Our platform simplifies the complexity of marketing automations, leveraging a vast depth of data to enhance homeowner engagement and conversion potential.

tick

Smart Content

Leverage intelligent, data-driven content tailored to engage your audience and optimize your lead generation efforts with Fello.

tick

Real Sellers Insights

"Real Sellers" is a pivotal feature within Fello that analyzes real estate data to identify homes in your database that have listed or sold, spotlighting missed opportunities and enhancing sales processes and accountability. It monitors your database for contact selling activities, providing daily historical lists of Real Sellers, offering insights into database activities, lead engagement, and selling activities. This feature enables teams to assess the overall quality of their contact database and closing performance, fostering confidence and strategic decision-making based on real-time trends and activities.

tick

Contact Segmentation

Effortlessly create and manage private or shared contact segments. Customize your segments, collaborate with team members, and stay organized with improved sorting and easy-to-use action buttons.

Up to 200 lists

Segment Watch

Stay informed with real-time notifications and daily email updates as new contacts are added or changes occur in your watched segments, helping you act quickly and stay ahead in the market.

Add-on

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

AI Writing Assistant

Streamline your content creation with an AI partner designed to help craft the perfect message. Whether it's a complex email, persuasive landing page, or engaging dashboard content, this feature effortlessly generates compelling, personalized suggestions to get your message across seamlessly.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Up to 5

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

Up to 5

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

Add-on

Lead Capture Forms

Lead Capture Forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Address Enrichment

Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.

Add-on

Personalized URLs

A Personalized URL offers a unique and tailored landing page for individual users, allowing for the creation of distinct messaging for social media, direct mail, or email marketing campaigns. This feature facilitates the direct capture of new leads into your personal client database, enhancing lead generation and personalization efforts.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Cash Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

Add-on

Multi-Account Access

Collaborate, organize, and manage your brokerage or teams using one sign-in.

tick

Enhanced Email Deliverability

Our dedicated team works to ensure high email deliverability rates across the board, improving the effectiveness and reach of your marketing campaigns.

tick

Training and Onboarding

Receive comprehensive training and onboarding to help you and your team get the most out of Fello.

tick

Priority Support

Benefit from priority support with expedited responses and faster resolution times to ensure your needs are promptly addressed.

tick

Dedicated Success Manager

Gain access to a dedicated Customer Success Manager fully committed to ensuring your successful onboarding and ongoing success with Fello.

tick

Fello Academy

Enhance your skills with comprehensive training and educational resources. Access tutorials, webinars, and guides designed to help you maximize success with our platform.

tick

Fello Community

Join a vibrant community of professionals. Share insights, ask questions, and collaborate with peers to grow and succeed together.

tick

Business Plan

Maximum Number of Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

Unlimited

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

20,000

Predictable Lead Generation

Ensure a consistent flow of listings with predictable lead generation powered by Fello’s technology.

tick

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Multiple AVM Providers

Access multiple Automated Valuation Models (AVMs) to ensure accurate and comprehensive property valuations with Fello.

tick

AI-Powered Lead Score

Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.

tick

Database Enrichment

Enhance your existing database with enriched data to improve lead generation and marketing effectiveness with Fello.

tick

Data-Driven Intelligence

At Fello's core lies an unparalleled combination of consumer engagement metrics and comprehensive real estate property data, including MLS, Tax Assessor, Public Records, and Loan information. This rich data amalgamation empowers our platform to curate and deliver highly relevant messaging automatically, boosting homeowner engagement and elevating the probability of converting potential sellers.

tick

Marketing Email Sending

Effortlessly send targeted marketing emails to engage your audience and generate leads with Fello.

tick

Direct Mail Sending

Easily launch direct mail campaigns to reach your audience and drive lead generation with Fello.

tick

Smart AI Automations

Fello's automations are engineered to streamline your marketing efforts, aligning with your brand's identity while ensuring precise targeting and personalization. Our platform simplifies the complexity of marketing automations, leveraging a vast depth of data to enhance homeowner engagement and conversion potential.

tick

Smart Content

Leverage intelligent, data-driven content tailored to engage your audience and optimize your lead generation efforts with Fello.

tick

Real Sellers Insights

"Real Sellers" is a pivotal feature within Fello that analyzes real estate data to identify homes in your database that have listed or sold, spotlighting missed opportunities and enhancing sales processes and accountability. It monitors your database for contact selling activities, providing daily historical lists of Real Sellers, offering insights into database activities, lead engagement, and selling activities. This feature enables teams to assess the overall quality of their contact database and closing performance, fostering confidence and strategic decision-making based on real-time trends and activities.

tick

Contact Segmentation

Effortlessly create and manage private or shared contact segments. Customize your segments, collaborate with team members, and stay organized with improved sorting and easy-to-use action buttons.

Up to 500 lists

Segment Watch

Stay informed with real-time notifications and daily email updates as new contacts are added or changes occur in your watched segments, helping you act quickly and stay ahead in the market.

tick

Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

tick

AI Writing Assistant

Streamline your content creation with an AI partner designed to help craft the perfect message. Whether it's a complex email, persuasive landing page, or engaging dashboard content, this feature effortlessly generates compelling, personalized suggestions to get your message across seamlessly.

tick

Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Unlimited

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

Unlimited

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

tick

Lead Capture Forms

Lead Capture Forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

tick

Address Enrichment

Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.

Add-on

Personalized URLs

A Personalized URL offers a unique and tailored landing page for individual users, allowing for the creation of distinct messaging for social media, direct mail, or email marketing campaigns. This feature facilitates the direct capture of new leads into your personal client database, enhancing lead generation and personalization efforts.

tick

QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

tick

Cash Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

tick

App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

tick

Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

Add-on

Multi-Account Access

Collaborate, organize, and manage your brokerage or teams using one sign-in.

tick

Enhanced Email Deliverability

Our dedicated team works to ensure high email deliverability rates across the board, improving the effectiveness and reach of your marketing campaigns.

tick

Training and Onboarding

Receive comprehensive training and onboarding to help you and your team get the most out of Fello.

tick

Priority Support

Benefit from priority support with expedited responses and faster resolution times to ensure your needs are promptly addressed.

tick

Dedicated Success Manager

Gain access to a dedicated Customer Success Manager fully committed to ensuring your successful onboarding and ongoing success with Fello.

tick

Fello Academy

Enhance your skills with comprehensive training and educational resources. Access tutorials, webinars, and guides designed to help you maximize success with our platform.

tick

Fello Community

Join a vibrant community of professionals. Share insights, ask questions, and collaborate with peers to grow and succeed together.

tick

Enterprise Plan

Maximum Number of Seats

The maximum number of users who can access your Fello account varies by plan. The Professional, Team, and Business plans feature user-based roles.

Custom

Marketing Contacts

You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts).

Custom

Predictable Lead Generation

Ensure a consistent flow of listings with predictable lead generation powered by Fello’s technology.

tick

Home Value Dashboard

Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings.

tick

Multiple AVM Providers

Access multiple Automated Valuation Models (AVMs) to ensure accurate and comprehensive property valuations with Fello.

tick

AI-Powered Lead Score

Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.

tick

Database Enrichment

Enhance your existing database with enriched data to improve lead generation and marketing effectiveness with Fello.

tick

Data-Driven Intelligence

At Fello's core lies an unparalleled combination of consumer engagement metrics and comprehensive real estate property data, including MLS, Tax Assessor, Public Records, and Loan information. This rich data amalgamation empowers our platform to curate and deliver highly relevant messaging automatically, boosting homeowner engagement and elevating the probability of converting potential sellers.

tick

Marketing Email Sending

Effortlessly send targeted marketing emails to engage your audience and generate leads with Fello.

tick

Direct Mail Sending

Easily launch direct mail campaigns to reach your audience and drive lead generation with Fello.

tick

Smart AI Automations

Fello's automations are engineered to streamline your marketing efforts, aligning with your brand's identity while ensuring precise targeting and personalization. Our platform simplifies the complexity of marketing automations, leveraging a vast depth of data to enhance homeowner engagement and conversion potential.

tick

Smart Content

Leverage intelligent, data-driven content tailored to engage your audience and optimize your lead generation efforts with Fello.

tick

Real Sellers Insights

"Real Sellers" is a pivotal feature within Fello that analyzes real estate data to identify homes in your database that have listed or sold, spotlighting missed opportunities and enhancing sales processes and accountability. It monitors your database for contact selling activities, providing daily historical lists of Real Sellers, offering insights into database activities, lead engagement, and selling activities. This feature enables teams to assess the overall quality of their contact database and closing performance, fostering confidence and strategic decision-making based on real-time trends and activities.

tick

Contact Segmentation

Effortlessly create and manage private or shared contact segments. Customize your segments, collaborate with team members, and stay organized with improved sorting and easy-to-use action buttons.

Up to 1000 lists

Segment Watch

Stay informed with real-time notifications and daily email updates as new contacts are added or changes occur in your watched segments, helping you act quickly and stay ahead in the market.

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Branded White-Labeling

Customize your contact dashboards with your logo and colors to fit your brand.

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AI Writing Assistant

Streamline your content creation with an AI partner designed to help craft the perfect message. Whether it's a complex email, persuasive landing page, or engaging dashboard content, this feature effortlessly generates compelling, personalized suggestions to get your message across seamlessly.

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Lead Landing Pages

Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market.

Unlimited

Lead Capture Widgets

Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities.

Unlimited

Custom Brand Domain

You can use your own branded domain for all your contact dashboards. 

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Lead Capture Forms

Lead Capture Forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly.

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Address Enrichment

Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.

Add-on

Personalized URLs

A Personalized URL offers a unique and tailored landing page for individual users, allowing for the creation of distinct messaging for social media, direct mail, or email marketing campaigns. This feature facilitates the direct capture of new leads into your personal client database, enhancing lead generation and personalization efforts.

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QR Code Marketing

A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process.

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Cash Offer Builder

Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard.

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App Integrations

Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most.

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Multi-Brand Marketing

With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners.

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Multi-Account Access

Collaborate, organize, and manage your brokerage or teams using one sign-in.

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Enhanced Email Deliverability

Our dedicated team works to ensure high email deliverability rates across the board, improving the effectiveness and reach of your marketing campaigns.

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Training and Onboarding

Receive comprehensive training and onboarding to help you and your team get the most out of Fello.

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Priority Support

Benefit from priority support with expedited responses and faster resolution times to ensure your needs are promptly addressed.

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Dedicated Success Manager

Gain access to a dedicated Customer Success Manager fully committed to ensuring your successful onboarding and ongoing success with Fello.

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Fello Academy

Enhance your skills with comprehensive training and educational resources. Access tutorials, webinars, and guides designed to help you maximize success with our platform.

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Fello Community

Join a vibrant community of professionals. Share insights, ask questions, and collaborate with peers to grow and succeed together.

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STILL HAVE QUESTIONS?

Frequently Asked Questions.

Can I upgrade myself, or do I have to upgrade my entire account?

You will need to upgrade your entire account, which includes all members in your Workspace.

Can I directly upgrade from the website?

Currently, we are not supporting upgrades and payments from our website. However, once you provide an upgrade request, our team will contact you within 24 business hours and proceed with your upgrade request.

Can I have Fello account if I'm a single user?

Absolutely! Fello plans are designed to accommodate teams of all sizes—even if you're a team of one.

What payment methods do you accept?

We accept all major credit cards. Our sales team will send you a payment link to complete your transaction securely.

Does adding users to my workspace affect my plan or how I'm billed?

A user who is added to an account is considered a billable user in all plans.

Professional - Includes 3 paid users

Team - Includes 10 paid users

Business - Includes unlimited paid users

Enterprise - Custom

If you need more users than your plan allows, you will need to upgrade to a higher plan or contact us for a custom solution.

What kind of support do I receive with Fello?

At Fello, we're committed to providing you with the support you need to succeed. Depending on your subscription plan, you may have access to:

  • Personalized Onboarding: Step-by-step guidance to familiarize you with our products and features.

  • Fello Community: An interactive platform where you can ask questions and learn from other Fello customers.

  • Fello Academy: Access to courses and playbooks to enhance your skills and knowledge.

  • Email and Chat Support: Direct access to our product experts for timely assistance.

  • Customer Success Team: Strategic guidance to help you achieve your business goals with Fello.

  • Solution Experts: Professional support for seamless onboarding and implementation.

Please note that the availability of certain support services may vary based on your selected plan. For detailed information on the support included with your subscription, please refer to your service agreement or contact our support team.

How many contacts can I have with a my plan?

Each Fello plan includes a specific number of marketing contacts:

Professional Plan:  Includes 1,000 marketing contacts

Team Plan: Includes 5,000 marketing contacts

Business Plan: Includes 20,000 marketing contacts

Enterprise Plan: Customizable for any number of marketing contacts.

You can purchase additional marketing contacts at any time. Please note that once you select a contact tier, you cannot downgrade to a lower tier until your contract renews.

What are marketing contacts, and how does pricing work?

Marketing contacts are those individuals you engage with using our data intelligence and automated campaigns. They count toward your paid contact tier. You can store non-marketing contacts in the Fello platform for free—up to a limit of 10 million total contacts—but you won't have access to our data intelligence for them or be able to include them in automated campaigns.

When you purchase your plan, you'll have the opportunity to set your contact tier based on your marketing needs. Please note that once you select a contact tier, you cannot downgrade to a lower tier until your contract renews.

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