Pricing
Simple pricing. Huge upside.
Simple pricing. Huge upside.
Professional
For individual agents to start using the Fello platform.
Starting at
$299/mo
Includes 1 paid user
Everything you need to get started.
- Up to 1000 contacts
- Personalized URLs with QR codes
- Automated nurturing to drive leads
Team
For growing teams focused on building more together.
Starting at
$499/mo
Includes 5 paid users
Everything you need to get started.
- Up to 5,000 contacts
- CRM Integration
- Lead Capture Widgets
Business
An advanced plan that has all of Fello’s core product offerings bundled together.
Starting at
$799/mo
Includes 20 paid users
All Professional features plus:
- Up to 20,000 contacts
- Unlimted Landing Pages
- Contact Data Enrichment
Enterprise
Full access to business plan plus additional services tailored to your team.
Let's talk
Custom
Customizable plan for teams of all sizes
All Business features plus:
- Custom brand domain
- Multi-Brand marketing
- Multi-Account management
Professional
For individual agents to start using the Fello platform.
Starting at
$250/mo
Includes 1 paid user (Save $600/yr)
Everything you need to get started.
- Up to 1000 contacts
- Personalized URLs with QR codes
- Automated nurturing to drive leads
Team
For growing teams focused on building more together.
Starting at
$415/mo
Includes 5 paid users (Save $1000/yr)
Everything you need to get started.
- Up to 5,000 contacts
- CRM Integration
- Lead Capture Widgets
Business
An advanced plan that has all of Fello’s core product offerings bundled together.
Starting at
$665/mo
Includes 20 paid users (Save $1400/yr)
All Professional features plus:
- Up to 20,000 contacts
- Unlimted Landing Pages
- Contact Data Enrichment
Enterprise
Full access to business plan plus additional services tailored to your team.
Let's talk
Custom
Customizable plan for teams of all sizes
All Business features plus:
- Custom brand domain
- Multi-Brand marketing
- Multi-Account management
Trusted by 1,000+ elite agents nationwide








Product features | Professional | Team | Business | Enterprise |
---|---|---|---|---|
User Seats |
1 user |
5 users |
20 users |
Custom |
Marketing Contacts You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts). |
1,000 |
5,000 |
20,000 |
Custom |
Home Value Dashboard Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings. |
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|
|
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Instant Offer Platform Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem. |
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|
|
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Offer Builder Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard. |
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Offer Aggregator Request and compare multiple offers from local cash buyers, investors, and national iBuyers to find the best offer. |
Add-on |
Add-on |
Add-on |
Add-on |
Engage Lead Automation Engage prospects directly from the platform with personalized drip campaigns to turn contacts into qualified leads. |
|
|
|
|
Branded White-Labeling Customize your contact dashboards with your logo and colors to fit your brand. |
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|
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Multi-Brand Marketing With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners. |
- |
Add-on |
Add-on |
|
Custom Brand Domain You can use your own branded domain for all your contact dashboards. |
- |
Add-on |
|
|
QR Code Marketing A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process. |
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|
|
|
Personalized URL A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database. |
|
|
|
|
Lead Landing Pages Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market. |
Limited to 3 |
Limited to 5 |
Unlimited |
Unlimited |
Lead Capture Widgets Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities. |
- |
Limited to 5 |
Unlimited |
Unlimited |
Conversational Lead Forms Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly. |
|
|
|
|
CRM Integration Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most. |
|
|
|
|
Data Enrichment Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads. |
- |
Add-on |
|
|
Multi-Account Management Collaborate, organize, and manage your brokerage or teams using one sign-in. |
– |
– |
– |
|
Premier Support Access to support staff that is fully dedicated to helping you onboard and succeed with Fello. |
– |
– |
|
|
Professional Plan
User Seats |
1 user |
Marketing Contacts You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts). |
1,000 |
Home Value Dashboard Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings. |
|
Instant Offer Platform Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem. |
|
Offer Builder Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard. |
|
Offer Aggregator Request and compare multiple offers from local cash buyers, investors, and national iBuyers to find the best offer. |
Add-on |
Engage Lead Automation Engage prospects directly from the platform with personalized drip campaigns to turn contacts into qualified leads. |
|
Branded White-Labeling Customize your contact dashboards with your logo and colors to fit your brand. |
|
Multi-Brand Marketing With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners. |
- |
Custom Brand Domain You can use your own branded domain for all your contact dashboards. |
- |
QR Code Marketing A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process. |
|
Personalized URL A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database. |
|
Lead Landing Pages Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market. |
Limited to 3 |
Lead Capture Widgets Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities. |
- |
Conversational Lead Forms Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly. |
|
CRM Integration Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most. |
|
Data Enrichment Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads. |
- |
Multi-Account Management Collaborate, organize, and manage your brokerage or teams using one sign-in. |
– |
Premier Support Access to support staff that is fully dedicated to helping you onboard and succeed with Fello. |
– |
Team Plan
User Seats |
5 users |
Marketing Contacts You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts). |
5,000 |
Home Value Dashboard Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings. |
|
Instant Offer Platform Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem. |
|
Offer Builder Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard. |
|
Offer Aggregator Request and compare multiple offers from local cash buyers, investors, and national iBuyers to find the best offer. |
Add-on |
Engage Lead Automation Engage prospects directly from the platform with personalized drip campaigns to turn contacts into qualified leads. |
|
Branded White-Labeling Customize your contact dashboards with your logo and colors to fit your brand. |
|
Multi-Brand Marketing With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners. |
Add-on |
Custom Brand Domain You can use your own branded domain for all your contact dashboards. |
Add-on |
QR Code Marketing A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process. |
|
Personalized URL A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database. |
|
Lead Landing Pages Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market. |
Limited to 5 |
Lead Capture Widgets Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities. |
Limited to 5 |
Conversational Lead Forms Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly. |
|
CRM Integration Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most. |
|
Data Enrichment Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads. |
Add-on |
Multi-Account Management Collaborate, organize, and manage your brokerage or teams using one sign-in. |
– |
Premier Support Access to support staff that is fully dedicated to helping you onboard and succeed with Fello. |
– |
Business Plan
User Seats |
20 users |
Marketing Contacts You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts). |
20,000 |
Home Value Dashboard Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings. |
|
Instant Offer Platform Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem. |
|
Offer Builder Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard. |
|
Offer Aggregator Request and compare multiple offers from local cash buyers, investors, and national iBuyers to find the best offer. |
Add-on |
Engage Lead Automation Engage prospects directly from the platform with personalized drip campaigns to turn contacts into qualified leads. |
|
Branded White-Labeling Customize your contact dashboards with your logo and colors to fit your brand. |
|
Multi-Brand Marketing With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners. |
Add-on |
Custom Brand Domain You can use your own branded domain for all your contact dashboards. |
|
QR Code Marketing A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process. |
|
Personalized URL A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database. |
|
Lead Landing Pages Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market. |
Unlimited |
Lead Capture Widgets Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities. |
Unlimited |
Conversational Lead Forms Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly. |
|
CRM Integration Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most. |
|
Data Enrichment Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads. |
|
Multi-Account Management Collaborate, organize, and manage your brokerage or teams using one sign-in. |
– |
Premier Support Access to support staff that is fully dedicated to helping you onboard and succeed with Fello. |
|
Enterprise Plan
User Seats |
Custom |
Marketing Contacts You'll only pay for marketing contacts — which means contacts enrolled with Engage marketing emails. You can store your non-marketing contacts in Connect for free, up to a limit of 15 million overall contacts (marketing contacts + non-marketing contacts). |
Custom |
Home Value Dashboard Keep your brand top-of-mind with personalized homeowner dashboards that create your own instant offer call-to-action, the strongest lead-generation tool in the market for seller listings. |
|
Instant Offer Platform Provide sellers with a seamless instant offer experience that provides optionality and tracks engagement, so you can stay at the center of your ecosystem. |
|
Offer Builder Create your own cash offers, manage offers from multiple cash buyers, and seamlessly share options with your leads on their home value dashboard. |
|
Offer Aggregator Request and compare multiple offers from local cash buyers, investors, and national iBuyers to find the best offer. |
Add-on |
Engage Lead Automation Engage prospects directly from the platform with personalized drip campaigns to turn contacts into qualified leads. |
|
Branded White-Labeling Customize your contact dashboards with your logo and colors to fit your brand. |
|
Multi-Brand Marketing With Multi-Brand Marketing, you can tailor your approach to different types of homeowners by using different names or brands when reaching out to potential sellers. Whether you operate in multiple markets or have a diverse client base, this feature allows you to adapt to different market conditions and attract a wider range of homeowners. |
|
Custom Brand Domain You can use your own branded domain for all your contact dashboards. |
|
QR Code Marketing A powerful tool that allows agents to capture potential home seller leads in a unique and convenient way. By creating custom QR codes and placing them on marketing materials, agents can track the number of scans and leads generated from each code. When scanned, the QR code directs homeowners to a landing page with a seller lead form, where they can fill out their contact information and request more information about the selling process. |
|
Personalized URL A PURL is a Personalized URL, sometimes called a custom URL. Giving you a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaigns to capture new leads directly into your client database. |
|
Lead Landing Pages Create custom and branded pages for potential sellers looking to sell their home or simply seeking a home value estimate. Fully customizable and able to be white-labeled to match your brand style and domain, these pages are a powerful tool for agents to efficiently capture leads, move them through the sales funnel, and establish themselves as a trusted resource in the local market. |
Unlimited |
Lead Capture Widgets Drive prospects directly from your website or social media to your white-labeled seller experience, where sellers can easily follow an embeddable journey on your website to create new opportunities. |
Unlimited |
Conversational Lead Forms Conversational lead forms, tailored to easily collect necessary information from potential home sellers, increasing lead conversion rates. Contact details, property information, and more can be collected efficiently and engagingly through our mobile-friendly and easy-to-use forms. Streamline your lead generation process and connect with interested sellers quickly. |
|
CRM Integration Efficiently integrate with your favorite real estate apps and automate your work while allowing more time for what matters most. |
|
Data Enrichment Improve, clean, and maintain your contacts through our automated system that updates sale records, creates new leads, and turns buyer leads into seller leads. |
|
Multi-Account Management Collaborate, organize, and manage your brokerage or teams using one sign-in. |
|
Premier Support Access to support staff that is fully dedicated to helping you onboard and succeed with Fello. |
|
ANYTHING NOT CLEAR?
Frequently asked questions
Can I upgrade myself, or do I have to upgrade my entire account?
Upgrades cover your entire account, which includes all members in your workspace.
Can I directly upgrade from the website?
Currently, we are not supporting upgrades and payments through our website. However, once you provide an upgrade request, the Sales team will contact you within 24 business hours and proceed with your upgrade request.
Can I have a Professional, Team, or Business plan just for my own account?
Professional Plan, Team Plan and Business Plan are designed for all teams—even teams of one! To get started, please get in touch with Sales.
Do you offer any discounts?
Yes! We offer 2 months free when you choose to pay annually for your account instead of monthly.
Does adding users to my account affect my plan or how I'm billed?
A user who is added to an account—as an agent, support, or team admin—is considered a billable user in all plans.
Professional Plan: Includes 1 user at no charge.
Team Plan: Includes 5 users at no charge.
Business Plan: Includes 20 users at no charge.
Enterprise Plan: Customizable for any number of users with custom white-glove services.
What if I change my mind?
We do not offer refunds. If you cancel your plan before the next renewal cycle, you will retain access to paid features until the end of your subscription period. When your subscription expires, you will lose access to paid features and all data associated with those features.
How many contacts can I have with a my plan?
Each Fello Plan comes with a different number of included marketing contacts.
Professional Plan: Includes 1,000 contacts.
Team Plan: Includes 5,000 contacts.
Business Plan: Includes 20,000 contacts.
Enterprise Plan: Customizable for any number of contacts.
You can purchase additional marketing contacts with our plans at any time.
Once you select a contact tier, you cannot downgrade to a lower contact tier until your contract renews.
What happens when I hit my usage limits?
You’ll still be able to use Fello, and we’ll let you know as soon as a limit is reached. We’re happy to provide a grace period to find the plan that works for you!
Sign up to get started using Fello today.
New opportunities await!
Contact Sales
