How One Text Script Helped The Locale Group Book 54 Listing Appointments

In Colorado's cooling real estate market, The Locale Group has defied reasonable expectations by generating 54 listing appointments in just 2.5 months using Fello's text scripts. This four-person team, established only six months ago (as of November 2024) in Colorado Springs, demonstrates how strategic technology implementation can drive significant results even during traditionally slow seasons.

Team Origins: Real Estate and Tech Meet-Cute

The Locale Group emerged from a unique combination of expertise. Jonathan Dickey, the Lead Listing Agent, brought four years of real estate experience, while co-founders Megan Walz and Olivia Roemer contributed extensive operational knowledge from their background as transaction coordinators serving more than 200 clients nationwide. This blend of sales and operational expertise positioned them perfectly to build an innovative, tech-forward real estate team.

The Challenge: Build Momentum in a Slow Market

As a newly formed team, The Locale Group faced the challenge of building their pipeline during Colorado's slow real estate season. Noah Walz, their ISA, was searching for a more efficient way to prospect than randomly calling through their database. The team needed a systematic approach to engage potential sellers and plant seeds for the upcoming spring market.

The Solution: Maximize Database Potential with Fello

The Locale Group was already leveraging Fello's platform for engagement and marketing when they discovered an opportunity to supercharge their outreach. By combining the platform tools with Fello’s text script resources from Ryan’s 30 in 30 Playbook, the Locale Group created a powerful system for identifying and engaging potential sellers.

The team implemented a simple but powerful text message: 

What made this approach particularly effective was their ability to track all interactions within Fello's platform, giving them clear visibility into who was engaging and ready to sell.

This systematic approach breathed new life into their database, where some contacts had been stagnant for up to 404 days. The team sent 100 – 200 texts daily, focusing on reactivating these dormant leads and converting interest into appointments.

Results That Speak Volumes

The impact was immediate and significant:

✅ 54 listing appointments secured in 2.5 months
✅ 32 sellers committed to listing in spring
✅ 1 closed sale and 2 active listings
✅ Re-engaged contacts from 2019

Beyond Scripts: A Comprehensive Approach

The Locale Group's success stems from more than just effective text scripts. They've built a sophisticated system that includes:

• Multiple versions of seller books targeted to different seller types
• Fello’s integrated Cash Offer Automation to give sellers flexible offer options
• Fello’s insights on priority leads with comprehensive follow-up systems
• Transaction and compliance management
• Strategic database filtering

As Megan explains,

The Power of Consistent Follow-up

One striking example of the system's effectiveness involves a $900,000 listing that could have been lost during Jonathan's paternity leave. And with a new snuggly baby, the $900,000 listing was soon back-of-mind. Jonathan shares,

The automated follow-up kept the team top of mind, leading the sellers to reach out when they completed their renovations and were ready to list.

Looking to 2025

With 32 committed sellers in their pipeline and many more in various stages of engagement, The Locale Group is positioned for a strong spring season. Their success demonstrates how combining the right technology with systematic follow-up can help real estate teams build and maintain momentum, even in challenging market conditions.

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Looking for more listings? Download CEO Ryan's 30in30 Playbook and try out the strategies and scripts for yourself. Or, book a demo to see how Fello can supercharge your database and help you get more listings. 

If you're already a Fello customer, reach out to your Customer Success Manager or email success@hifello.com for strategies and advice to get more from Fello. Check out Fello Academy for videos and tips!