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Blog Post

FlashHouse Rebrands as Fello


June 17, 2022 written by Fello

Real Estate Startup, Fello, Creates a New Way to Sell, Providing Homeowners With Both Optionality and Peace of Mind

CLEVELAND, June 16, 2022 (Newswire.com) - FlashHouse has announced its official rebrand to Fello. Fello is an agent-led iBuying startup that is on a mission to improve the home selling experience. 

Fello's model empowers homeowners to explore all their options - get a competitive cash offer from Fello, review their home value dashboard, or list traditionally. All with the guidance of their local, trusted agent.

"We believe people should be at the heart of real estate. And technology is going to enhance that personal experience but not replace it anytime soon. The future is a fully empowered agent with local expertise!" said Ryan Young, Fello CEO.

Fello is a Cleveland technology startup founded in 2019 and has helped more than 250 homeowners in the Northeast Ohio area sell their homes seamlessly. With Fello's new platform, agents are connected to all their clients, at the center of every transaction, to help homeowners sell in the best way for them. And the local agent still maintains their full commission and listing.

"Having run a large real estate team for more than a decade," said Young, "we knew there was a better way. Selling a home is a big decision. And a personal one. People want a trusted, local expert to help guide them. Yet, they still want the convenience and optionality of selling their home instantly."

Fello provides the best of both worlds. It allows homeowners to bring their agents into the process and get a no-obligation, competitive cash offer in less than 24 hours. The process is easy and eliminates the uncertainty of showings and repairs, allowing homeowners to sell more confidently. If a traditional listing is preferred, sellers can continue to work with their trusted agent, or Fello can help find a perfect agent to meet their goals.

To get started today, go to hifello.com and say hello to a better home selling experience.

From FlashHouse to Fello

FlashHouse was founded on the idea of making home selling easier. But the founding team of Ryan Young, Tom Schrader, and Stephen London knew a human element was missing. It was the local, trusted agent. People wanted convenience and a trusted advisor. So, Fello set out to create a hybrid experience that put agents back at the heart of the transaction. Because ultimately, Fello believes people deserve to enjoy every interaction in real estate.

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