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3 Proven Ways To Get More Leads From Your Cash Offer Program!


January 25, 2023 written by Fello

Want more seller leads?

Here are 3 quick tips to help drive more leads from your existing cash offer or home value program:

1) Create a personalized URL
Make it easy to remember! If you want more people to visit your cash offer or home value site, create a simple URL that redirects to your landing page. Trust us, it will help conversion.

How to do it:  Create a short, unique URL web domain that takes visitors directly to your cash offer landing page or form submission. This web domain would be shorter than a typical URL and easier for potential site visitors to remember if they see it on social media, a billboard, direct mail, or hear it on the radio (e.g. FelloOffers.com). You can purchase a web domain from a site such as GoDaddy or Google Domains, and then add the URL for your cash offer landing page or form submission directly into the domain host platform. This way, when someone enters your new domain, they will automatically be directed to your cash offer program.

2) Add it to all email signatures
As they say, you miss 100% of the shots you don't take. Adding your new URL to your email signature is an easy and effective way to drive more traffic. Each email that an agent sends will have a chance of driving a visitor to enter your cash offer or home value journey. And you never know which homeowner may want a cash offer!

How to do it:  Simply hyperlink the URL to text in your team’s email signatures, such as “Get your cash offer now!” This can be done quickly through your email service provider. And remember to remind your entire team.

3) Create sales best practices
Most importantly, make sure you have a sales follow-up plan. It is one of the most common questions we are asked. What should we do with all these new leads? Well, it all starts with a plan. Arming your sales team with best practices will help you get as much value as possible out of your cash offer leads. 

How to do it:  Start simple. Make a basic checklist for your sales team. What happens after an instant offer or home value lead makes a request? Then create simple sales scripts for the team. If you want to get advanced, you can create automated text and/or email sequences within your CRM. 

Or just contact us! We can help automate everything for you--from best practices to nurturing campaigns--so you can drive more leads on autopilot. You don't have to lift a finger!

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