Blog Post
Data Enrichment: Your Next Listing is Already in Your Database...

March 13, 2025 written by Steve Hartman, Product Marketing Manager
...You Just Can’t See it Yet.
Real estate is competitive, and sometimes the difference between thriving and merely surviving often comes down to one thing: Data quality. Your database is full of potential deals — homes ready to be listed, sellers waiting to take action, and buyers looking for the right agent. But if your data is incomplete, you're flying blind.
Fello's AI-powered Data Enrichment uncovers the missing pieces, allowing you to find ready-to-sell homeowners, focus on warm leads, and close more deals.
What If Your Best Leads Were Right Under Your Nose?
Every year, agents lose out on millions in commission1 — not because they don't have leads, but because they don't know which ones are ready to sell.
- Up to 75% of databases are incomplete, missing crucial homeowner details1
- According to Gartner, poor data quality costs businesses $12.9M annually in lost revenue, or up to 25% of their total revenue each year
- Fello fills in the blanks, making sure no opportunity gets left behind
Stop Losing Deals Due to Incomplete Data
With our Data Enrichment, every contact in your database is an opportunity waiting to happen.
- Fill in missing home addresses to build a strong database
- Enrichment unlocks valuable property data, mortgage information, lead scoring and much more
- AI-powered Owner Matching helps confirm accuracy of your database, such as contacts who are current owners or those who have since moved
Unlock Hidden Opportunities You Didn’t Know Existed
Identify past homeowners who recently sold and are primed to buy again — turning past clients into future deals.
- Spot Real Sellers before they even raise their hand by tracking real-time market activity
- The difference between missing a deal and winning a listing is the right data
- Custom segments and tags create valuable call lists that can be pushed to your CRM
From Data to Dollars: Real Results
When your marketing reaches the right people, your business grows effortlessly.
- On average, agents lose $1M in Gross Commission Income (GCI) for every 1,000 contacts in their database without this visibility1
- Better data drives better marketing
- Higher engagement = More listings = Bigger commissions
Check out our Help Center for in-depth details on Data Enrichment →
Your Next Deal is Already Waiting. You Just Need to See It.
Don't let outdated or missing data cost you another deal. Turn your database into a goldmine with our Data Enrichment today.
Already a Fello user? Reach out to your Customer Success Manager or email success@hifello.com to talk about adding Data Enrichment to your account.
1 Fello's data from connected databases.

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