Introducing Lead Score: Your Key to Smarter Lead Management

We're excited to introduce Lead Score, a powerful new feature powered by FelloIQ, the intelligence backbone powering Fello's AI-driven and automation tools. The innovative Lead Score feature is designed to revolutionize how you manage and prioritize your leads, whether you're a solo agent, part of a small team, or working within a large brokerage.

What is Lead Score?

Lead Score is an intelligent engagement metric in the Fello platform that provides a clear indicator of which contacts in your database are most likely to convert. By analyzing various homeowner interactions such as email opens, clicks, postcard scans, and consumer dashboard views, Lead Score assigns a numerical value to each contact, allowing you to quickly identify — and prioritize — your hottest leads.

Why We Created Lead Score

Many Fello'ers are real estate professionals, and we were experiencing a common challenge (and hearing the same from our customers): How to efficiently manage a growing database of contacts while ensuring we're focusing on the most promising leads. We recognized that:

1. Many agents struggle to identify which leads are most likely to convert.
2. Valuable time is often wasted on unresponsive or low-engaged contacts.
3. There's a lack of clear metrics to help prioritize outreach efforts.
4. Managing large contact databases can be overwhelming, especially for smaller teams or solo agents.

Lead Score was created to address these pain points and empower agents to work smarter, not harder.

Benefits for Solo Agents and Small Teams

If you're a solo agent or part of a small team, Lead Score offers numerous advantages to what you were doing before:

1. Time-Saving Simplicity: Quickly identify your hottest leads without sifting through complex data (or all the leads), allowing you to focus your limited time on the most promising opportunities.

2. Competitive Edge: Leverage data-driven insights to prioritize leads, enabling you to compete more effectively with larger teams by working smarter.

3. Personal Touch at Scale: Maintain a personalized approach even as your contact list grows, ensuring you never lose the individual attention that sets you apart.

4. Streamlined Workflow: Lead Score integrates seamlessly into your daily routine, appearing right in your contacts table and on your Fello dashboard.

5. Growth Catalyst: Transform your lead management from a time-consuming chore into a strategic advantage, helping you grow your business more efficiently and effectively.

Benefits for Large Real Estate Teams

For larger teams, Lead Score provides powerful tools to optimize your operations:

1. Intelligent Prioritization: Lead Score's advanced AI powered by FelloIQ allows you to rank contacts based on their engagement, allowing team members to focus on the most promising leads.

2. Efficiency Amplifier: Save time, optimize workflows, and focus efforts where they're most likely to yield results by highlighting the most engaged contacts.

3. Engagement-Centric Insights: Gain a clear picture of a contact's interest and interaction level, enabling more relevant and timely communications.

4. Customizable and Transparent: Team members can view the breakdown of each Lead Score, providing flexibility and deeper insights into the likelihood of a contact to close.

5. Enhanced Team Coordination: Improve lead nurturing strategies with data-driven insights, ensuring your entire team is aligned on which leads to prioritize.

Lead Score, powered by FelloIQ, is more than just a new feature in our platform — it's your key to unlocking critical contact insights and maximizing your efficiency. By instantly identifying and prioritizing your hottest leads, Lead Score empowers you to focus your efforts where they matter most, driving your success in today's competitive and always-changing real estate market.

Ready to revolutionize your lead management strategy? Schedule a demo to discover the power of Lead Score today and take your real estate business to new heights!

Already a Fello user? Start integrating Lead Score into your strategies, or pairing it with the new Segment Watch feature to track leads that meet your outreach criteria. You can also schedule a call with your CSM, or email success@hifello.com if you need assistance.