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The Key to Real Estate Marketing: 5 Tips to Improve Email Deliverability


February 1, 2023 written by Fello

Why Email Deliverability is Critical to Real Estate Marketing

In today's digital age, email marketing is a crucial component of any real estate marketing strategy. However, simply sending out emails is not enough. The success of your email marketing efforts depends largely on the deliverability of your emails. Yet most top teams don't even think about how much this impacts their marketing efforts.

What is email deliverability? It is the ability of your emails to reach the main inboxes of your target audience (not spam or flagged). And there are various factors that impact whether an email is successfully delivered to inboxes, like the recipient's email provider, the subject line, the sender's reputation, and the content of the email.

So why is email deliverability so important? The answer is simple: it directly affects the success of your marketing campaigns. If your emails are not being delivered, your audience will not see them and they will not take any action as a result. This means that your open rates and click-through rates will suffer, and your leads and conversions will be lower. This even includes non-marketing emails that you believe are being delivered but may be going to spam.

To ensure that your emails are hitting inboxes successfully, here are a few key tips:

5 tips to improve your email deliverability

  1. Keep your mailing list clean and updated: Ensure that your mailing list is up-to-date and contains only valid and engaged contacts. This will reduce the chances of your emails being marked as spam, which can negatively impact your deliverability.

  2. Monitor your sender reputation: Your sender reputation is an important factor in determining email deliverability. Keep an eye on your sender reputation by monitoring your email bounce rates, spam complaints, and delivery rates. Sender Score is a good free tool to get started.

  3. Use a reputable email service provider: Utilizing a reputable email service provider, such as Mailchimp or Constant Contact, can help to ensure that your emails are delivered as intended. These providers have systems in place to monitor and protect your sender reputation.

  4. Ensure your emails are not flagged as spam: Use best practices to ensure that your emails are not flagged as spam. This includes avoiding the use of trigger words, such as "free" and "earn money fast," and including an unsubscribe link in every email. Free tools like Mailmeteor can be helpful to test email copy before sending. 

  5. Test, test, and test again: Regularly test your emails to ensure that they are delivered as intended. Send test emails to different email clients and make sure that your emails are rendering correctly on various devices.

To say it simply, by better paying attention to the deliverability of your emails, you can ensure that your target audience sees your messages and takes action. With the right strategies and tools in place, you can generate more leads, increase conversions, and grow your real estate business.

Of course, this is one of the many benefits of working with Fello.  Our platform not only helps with email deliverability, but it automatically sets in motion a series of technology tools that were once only reserved for big businesses.

To learn more, schedule a quick demo with our experts and start generating more seller leads on autopilot!

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