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Blog Post

7 Steps for Agents to Leverage Home Value Campaigns on Social Media


May 5, 2023 written by Fello


As a real estate agent, leveraging social media is crucial for generating seller leads and expanding your business. In today's digital age, home sellers are more likely to search for agents online and use social media to gather information about the local market. By creating a compelling social media presence, you can attract potential clients and showcase your expertise. This blog post will outline a 7-step process for leveraging social media to generate seller leads and provide 10+ sample posts designed to promote a home value campaign in your local market.

Step 1: Choose the right platform(s) and optimize your profile

Not all social media platforms are created equal. Focus on the platforms where your target audience is most active. For real estate agents, most likely Facebook or Instagram will be the top choices for connecting with potential sellers (TikTok maybe for younger buyers). Once you've chosen the platforms, ensure your social media profile is your online business card. Make it complete, professional, and up-to-date with your contact information, a high-quality profile picture, and a compelling bio that highlights your expertise.

Step 2: Plan and create engaging content

To capture the attention of potential sellers, you need to consistently share high-quality, valuable content. Use a mix of formats, including images, videos, and articles, to engage your audience and showcase your knowledge of the local market.  Here are three keys:

    • Make it personal: Share your experiences and stories related to home value. Let people know why it's important to you and how it can benefit them.
    • Be informative: Share helpful tips and tricks for homeowners to increase their home value. Educate your audience about market trends, renovations, and what buyers are looking for.
    • Use eye-catching visuals: Create stunning images and graphics to capture your audience's attention. High-quality visuals can make a huge difference in engagement rates.

Step 3: Create a personalized seller journey and home value dashboard

You know what's better than a generic, cookie-cutter approach to lead generation? A personalized seller journey and home value dashboard that makes potential clients feel like they're getting the VIP treatment! With Fello's platform, you can create customized experiences that cater to each seller's unique needs and interests (because who doesn't love a little extra attention?). Plus, a white-labeled home value dashboard not only keeps your clients engaged but also helps you showcase your expertise and position your brand as the go-to real estate guru. So go ahead, delight your clients with Fello's platform and watch those seller leads roll in!

Step 4: Promote your home value campaign with a custom URL

A home value campaign is an excellent Call-To-Action (CTA) to generate seller leads. Share posts that highlight the benefits of knowing your home's value, offer free home value estimates, and showcase your expertise in the local market. Create and promote a custom URL (e.g., www.yourwebsite.com/homevalue or www.yourteamhomevalue.com) to make it easy for potential clients to access your home value campaign and increase engagement.

Step 5: Engage with your audience

Social media is all about building relationships. Respond to comments, messages, and questions promptly and professionally. Engage with potential clients by liking and commenting on their posts, and share content from other local businesses to build community connections.

Step 6: Share success stories

Highlight your clients' success stories and how your home value campaign has made a difference in their lives. This will help build trust and credibility with potential clients.

Step 7: Analyze and adjust

Monitor the performance of your social media strategy by tracking likes, shares, comments, and website traffic. Use these insights to adjust your content and posting schedule for maximum impact.

7 sample posts for home value campaigns:

  1. "Discover the true value of your home! 🏠 Click the link in our bio to visit your FREE home value dashboard today. #HomeValueEstimate #RealEstate"
  2. "Did you know that understanding your home's value can help you make smarter decisions when it's time to sell? Click here [add Custom URL Link] for a free, no-obligation home value estimate! #KnowYourWorth #HomeValue"
  3. "Curious about the current real estate market? 🏘️ Check out your personalized home value dashboard for expert insights and learn what your home is worth today. [add Custom URL Link] #LocalMarket #RealEstateExpert"
  4. "Home values in [Your City] have been on the rise! 💰 Don't miss out on potential profits. Find out how much your home is worth today. [Custom URL Link] #HomeValue #SellYourHome"
  5. "Don't leave money on the table when selling your home! 💰 Discover your home's true value with our free home value report. Click here [add Custom URL Link] to get started. #HomeValue #RealEstateAdvice"
  6. "Maximize your home's potential with our free home value report! Learn what factors contribute to your home's value and how to increase it before selling. Click the link in our bio for more information. #HomeValue #RealEstateTips"
  7. "What's the secret to selling your home for top dollar? 💵 Knowing its true value! Get your complimentary home value assessment from our team of experts today. #SellForMore #HomeValue"

5 sample posts with interesting statistics:

  1. "Did you know? 🤔 Homes with updated kitchens can sell for up to 20% more! Get your free home value report and discover how you can maximize your property's worth. #HomeValue #RealEstateTips"
  2. "🏠 On average, homes with well-maintained landscaping can see a 5-12% increase in value! Uncover your home's true worth with our complimentary home value assessment. #HomeValue #CurbAppeal"
  3. "Here's a fun fact: Homes with energy-efficient features can sell for up to 9% more! 💡 Learn how to increase your home's value with our free home value report. #HomeValue #EnergyEfficiency"
  4. "🌟 Did you know that homes with smart technology can sell for up to 5% more? Unlock your property's potential with our FREE home value estimate! #HomeValue #SmartHome"
  5. "Attention homeowners! 📣 Homes with an updated primary bathroom can see a 93% return on investment. Get your free home value assessment today and find out how to boost your property's worth. #HomeValue #ROI"


And there you have it – 7 easy steps to help you leverage home value campaigns and totally rock your social media presence! By following this process and using the 10+ sample posts, you'll be engaging potential clients, generating seller leads, and making a name for yourself in your local market. So, go ahead, give it a try and watch your real estate business soar.

Happy posting!

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