After 20 years in real estate, Christi Hill faced a common challenge: A neglected database filled with untapped potential. Her journey from database dysfunction to market leadership demonstrates how the right technology can revolutionize client relationships and establish market authority.

Marketing your real estate business shouldn't be complicated. That's why we're thrilled to announce Credits 2.0, a complete reimagining of how Fello helps agents and teams manage their marketing resources within the platform, including emails, postcards, and data enrichment.

Real estate drip campaigns are a powerful email marketing tool for Realtors® to nurture leads, build relationships, and ultimately close more deals. 

In real estate, converting your database contacts into actual listings often feels like searching for needles in a haystack. But what if three simple questions could transform those casual database connections into genuine listing opportunities? That's exactly what the Fello script accomplishes.

Building a strong real estate database doesn't have to rely on buying expensive leads. As successful real estate team leader and Fello CEO Ryan Young (owner of the #1 team in Ohio and #15 in the U.S.) shared in our recent webinar, there are lots of creative and cost-effective ways to grow your database organically.

'Tis the season for connecting with your database — but who has time to hand-address hundreds of holiday cards? We're excited to introduce our new Holiday Postcard Automation, featuring professionally designed holiday postcard templates that keep your personal touch while removing the manual effort.

The real estate industry moves fast. Between managing leads, maintaining contact databases, and staying on top of engagement opportunities, real estate professionals often find themselves spending more time on administrative tasks and "work about work" than building meaningful client relationships. That's why we're thrilled to introduce Workflows (officially launching 11/21/2024), our newest feature designed to transform how real estate agents and teams handle their day-to-day operations. This is where engagement meets automation — every click, open, and interaction automatically triggers the right action at the right time.