Blogs
Blog
March 24, 2025
Jeff Glover's PLACS Model: The Secret to Building a Massive Listing Inventory
During our 30-Day Listing Challenge titan speaker session, Jeff Glover, CEO of Live Unreal Companies, coach, and agent who personally averages over 100 transactions annually, shared his PLACS model — a strategic framework developed after reviewing all of the Glover Agency's sources of leads, business, and listings taken — and realizing that more than half were taken because of the process before the agent even went to the appointment.
March 20, 2025
The Power of Listening: How Sarah Reynolds Built a Listing Empire Through Solutions-Focused Real Estate
In a powerful session during the 30-Day Listing Challenge (30DLC), Sarah Reynolds, CEO of EmpowerHome and one of Keller Williams' top-performing mega team leaders, shared her journey from buyer's agent to listing powerhouse. With her team setting over 1,300 listing appointments in just the first 75 days of 2025 and handling business worth $800 million in listings alone, Sarah's approach offers valuable insights for agents at every level.
March 20, 2025
Excellence in the Ordinary: Ben Kinney's Real-World Guide to Building an Empire
In the recent 30-Day Listing Challenge (30DLC) session, real estate titan Ben Kinney revealed the surprisingly mundane secrets behind his extraordinary success. As the partner of hundreds of top-producing teams across the country through PLACE, owner of multiple technology companies, and a perennial top-producer himself, Kinney's insights cut through the noise with refreshing clarity.
March 17, 2025
Mastering the Art of What to Say: Key Takeaways from Phil Jones's Webinar
Our recent 30-Day Listing Challenge (30DLC) session with Phil Jones, creator of Exactly What to Say® and founder of philmjones.com, was nothing short of transformational. Phil delivered a masterclass on the psychology of sales conversations that left attendees energized and equipped with practical techniques they could implement immediately.
March 14, 2025
From Listings to Leadership: CEO Leo Pareja's Insights for Real Estate Growth
Kicking off week 2 of the 30-Day Listing Challenge (30DLC), we had an incredible session from titan Leo Pareja, CEO of eXp Realty. Leo's journey from a 19-year-old college student to industry leader is remarkable — starting his real estate career while in college, becoming the #1 Keller Williams agent worldwide by 28, and co-founding successful lending ventures all before joining eXp Realty's executive leadership.
March 10, 2025
Real Estate Marketing Masterclass: CEO Robert Palmer's Top 8 Insights for Agents
Day 4 of Fello's 30-Day Listing Challenge, participants were treated to a marketing masterclass from Robert Palmer, CEO of LPT Realty and founder of Listing Power Tools, RP Funding, and HomeValue.com. With more than a decade of experience and having personally managed more than $150 million in advertising media, Robert shared invaluable insights on how agents can leverage marketing to win more listings and build a sustainable real estate business.

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