The real estate industry moves fast. Between managing leads, maintaining contact databases, and staying on top of engagement opportunities, real estate professionals often find themselves spending more time on administrative tasks and "work about work" than building meaningful client relationships. That's why we're thrilled to introduce Workflows (officially launching 11/21/2024), our newest feature designed to transform how real estate agents and teams handle their day-to-day operations. This is where engagement meets automation — every click, open, and interaction automatically triggers the right action at the right time.

As a realtor, your success hinges on your ability to connect with potential clients, especially home sellers. In today's real estate market, knowing how to get more seller leads is imperative for growing your business. This guide will walk you through 5 proven marketing strategies and focus areas to increase your home seller leads, covering both organic and paid methods. Whether you're a seasoned pro or just starting out, these actionable tips will help you expand your client base and boost your real estate career.

We're excited to introduce Lead Score, a powerful new feature powered by FelloIQ, the intelligence backbone powering Fello's AI-driven and automation tools. The innovative Lead Score feature is designed to revolutionize how you manage and prioritize your leads, whether you're a solo agent, part of a small team, or working within a large brokerage.

In real estate, staying ahead means having the right tools ready to go at any moment. That's why we're thrilled to introduce Fello's new Segment experience, featuring Segment Watch. These innovative features are designed to revolutionize how you manage your contacts and monitor market dynamics, whether you're a solo agent or part of a large team.

Make sure you’re up-to-date on email best practices and compliance so you don’t accidentally harm your domain reputation, deliverability, or — worst case — potentially get blacklisted as spam. 

In the aftermath of the NAR settlement, staying ahead of the competition is more important than ever. We know you're always looking for that edge to attract more sellers, more buyers, and close more deals (also consider Fello if you haven't yet).

As we prepare for the significant post-NAR settlement changes to the real estate industry, what is most important is getting proactive. The upcoming shift will re-shape how Realtors operate and earn commissions, but with the right preparation and mindset we can turn these changes into opportunities.