Make Your Holiday Greetings Smarter, Not Harder: Introducing Holiday Postcard Automation

'Tis the season for connecting with your database — but who has time to hand-address hundreds of holiday cards? We're excited to introduce our new Holiday Postcard Automation, featuring professionally designed holiday postcard templates that keep your personal touch while removing the manual effort.

Stay Warm During the Cool Season

The holiday season may be quieter for the real estate market, but it's the perfect time to nurture prospect and client relationships.

Our Holiday Postcard Automation helps you maintain meaningful connections with past clients and prospects through beautifully designed, personalized postcards that feature your branding and even include your custom QR codes linking to your website, personalized URLs, home valuation, cash offer requests, CMA requests, or listings.

Just like our other marketing automations, the Holiday version is pre-built and optimized for maximum response. There are two templates to choose from (or choose both), and a "handwritten" message on the back. All of the messages are editable if you want to send different greetings to different audiences. 

You'll be able to capture contact information (and updated addresses), and every interaction will track back to your segments and each contact's Lead Score.

Set It and Forget It

Setting up your holiday outreach is easier than ever with our new guided automation experience. You'll see exactly how many contacts will receive your cards and get a clear estimate of credit usage for the next 30 days. Plus, you can set a budget cap or skip it — you're in complete control.

More Than Just Holiday Cards

While your holiday postcards are spreading cheer, our automations are working smarter too. You can now:

• Edit enrollment criteria on the fly without turning off automations
• Create multiple versions of any Smart Automation for different contact Segments
• Clone successful already-existing automation criteria to reach different audiences 
• Keep your workspace tidy by archiving outdated automations

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Ready to make your season both merry and bright? Log in now to set up your Holiday Postcard Automation and cross "send holiday cards" off your list. Reach out to your Customer Success Manager or email success@hifello.com for assistance!

Not a Fello user yet? Schedule a demo to see how the Holiday Postcard Automation works, as well as all of our other AI-powered and automation features built to get you more listings!