'It Was Like Magic': Christi Hill Reactivated 20 Years of Contacts with Fello

After 20 years in real estate, Christi Hill faced a common challenge: A neglected database filled with untapped potential. Her journey from database dysfunction to market leadership demonstrates how the right technology can revolutionize client relationships and establish market authority.

Watch Christi's entire interview with Jamie Muenchen, Fello Community Leader, here:

The Challenge: A Database in Disarray

"I hadn't taken my database serious for most of my career," admits Christi, who began focusing on her CRM just 18 months before discovering Fello. Despite her long-standing success in real estate, she knew her contact management needed an overhaul. "You can imagine that so much time had gone by that it was a hot mess."

Finding the Solution

Initially skeptical about automated nurturing, Christi's perspective changed dramatically once she implemented Fello. "There's no way it really will do that," she remembers thinking. 

Building Market Authority

The platform's impact extended beyond just engaging and reactivating old contacts. Fello helped position Christi and her team as market authorities by providing deep insights into local real estate trends. This expertise has led to significant opportunities, including a current $300,000 listing and an upcoming million-dollar flip property from a re-engaged database contact.

"It gave me that credibility again, that I know what's going on in the market at all times," Christi explains. "They believed that when I said, 'Hey guys, this is what your property's worth,' they were like, 'No way!'"

Creative Implementation

The Christi Hill Team has found innovative ways to leverage Fello's QR codes and puts them on everything:

• T-shirts for events and team members
• Direct mail
• TV commercials and news segments
• Refrigerator magnets
• Event booths and gamifying getting scans
• QR code stickers on Thanksgiving pies!

Keys to Success

Christi emphasizes that success with Fello requires consistent effort and integration with existing lead sources. 

She explains,

“So don't think instantly it's going to be this answer to all your problems. It is absolutely something that if you use it over and over again and let it build... we can see Fello working for us in alignment with the lead sources that we have already.”

The Results

The transformation has been remarkable. From a neglected database, the team has built a robust system that consistently engages and reactivates past clients and positions the Christi Hill Team as market experts. More importantly, it's helped the team maintain meaningful connections with their sphere, turning forgotten contacts into active opportunities.

For Christi and her team, the impact goes beyond just transactions. "It has positively impacted us, especially for our clients that we had worked with 5+ years ago that maybe we didn’t have the best touch campaign in place. They’ve woken back up once again and they’re raving fans.”

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Looking for more listings? Download our playbook, 23 Ways to Get Creative with QR Codes to Get More Homeowner Leads and try these tactics out for yourself to drive leads into your database, organically. Then, book a demo to see how Fello can help nurture all those new contacts — and your old ones — into seller leads and listings. 

If you're already a Fello customer, log in to your account, get your personalized QR codes for home valuation requests or cash offer requests and start putting those everywhere! Reach out to your Customer Success Manager or email success@hifello.com for assistance, or check out Fello Academy for more videos and tips!