Introducing Credits 2.0: Unlimited Emails, Simplified Credit Usage, Better Value

Updated February 13, 2025

Marketing your real estate business shouldn't be complicated. That's why we're thrilled to announce Credits 2.0, a complete reimagining of how Fello helps agents and teams manage their marketing resources within the platform, including emails, postcards, and data enrichment.

Credits 2.0 brings unprecedented simplicity, flexibility, and value to your marketing efforts.

What are Fello Credits?

The Fello Credit System is the virtual currency of the Fello platform. It's how Fello agents:

• Enrich their contact data: Filling in missing addresses and unlocking hundreds of data points
• Verify their contacts’ Do Not Call (DNC) status 
• Send our pre-built direct mail campaigns

Credits are essentially tokens you can purchase and spend on different marketing actions offered by Fello.

The Big News: Unlimited Email Marketing

The headline feature? Email marketing is now completely free* 🎉. Email sends used to consume credits, but now, send as many emails as you need to your contacts without using a single credit. This means you can focus your credits on higher-impact marketing activities like direct mail campaigns and data enrichment.

Simplified Credit Usage

We've streamlined how credits work across all our features:

• 10 credits to send a postcard
• 1 credit for address enrichment
• 1 credit per 3 contacts with continuous DNC enrichment 
• Clear, predictable pricing as low as $0.10 per credit

No more complex calculations or wondering how many credits you need. Just straightforward marketing math that makes sense.

Additionally, credits can be used for any of Fello's pre-built direct mail marketing campaigns, including:

• Home valuation requests
• Cash offer estimate requests
• Expired listings
• Comparable market analysis requests

We even added a simple calculator to help you predict your monthly or annual consumption so you know how many credits you need. 

Flexible Packages for Every Business Size

Whether you're a solo agent or managing a large team, Credits 2.0 adapts to your needs:

For Large Teams

• Centralized credit management across teams and departments
• Simplified budget allocation
• Unified system for consistent marketing operations

For Small Teams & Solo Agents

• Pay-as-you-grow flexibility
• Predictable monthly costs
• Unlimited email marketing* that doesn't consume credits

Check out our Help Center for in-depth details on using and managing credits →

Smart Features That Work for You

Credits 2.0 isn't just about simplification — it's about giving you more control over your marketing:

• Auto-purchase options ensure you never run out of credits mid-month
• Freedom to adjust your credit package between billing cycles
• Monthly or annual credit package discounts that make scaling your marketing more affordable
• Seamless integration with all of Fello's powerful marketing tools

For Our Existing Customers

Your Fello account may have three types of credits:

1. Purchased Credits - Credits bought separately from or in addition to your Fello subscription
2. Plan Credits - Credits included with your subscription plan (previously set at 2.5x the number of contacts)
3. Gifted Credits - Credits received through promotions or special offers

If you're already part of the Fello community, here's what you need to know:

• Your existing credits automatically transferred to the new system
  • Existing credit volume was divided by 100.
  • For example: If you had 50,000 credits before Jan. 7, 2025 your balance changed to 500
• Your credits retain their value
• You'll have immediate access to unlimited email marketing*
• Your current marketing automations continue to operate as expected
• Gifted, free or plan credits will expire March 31, 2025. This is a great opportunity to get your marketing out the door in time for the spring market!

Looking Ahead

Credits 2.0 is just the beginning. We're committed to making sophisticated marketing accessible to real estate professionals of all sizes. By simplifying our credit system, we're laying the groundwork for exciting new features and capabilities that will help you grow your business even faster.

Already a Fello customer? Contact your Customer Success Manager or email success@hifello.com to book a meeting to strategize how to maximize your marketing with Credits 2.0.

Ready to learn more about how Credits 2.0 can transform your marketing? Book a demo to see how the Fello platform works, and how Credits 2.0 can maximize your marketing efforts to get you more listings. 

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*Unlimited emails within fair usage limits: Up to 10x your total contacts per month to ensure optimal performance for all Fello users. Credits 2.0 launches January 2025. Gifted or plan credits will expire March 31, 2025. Stay tuned for more updates and information about this exciting change.