This guide offers real estate agents a concise overview of utilizing the Fello Credits System for marketing activities. It explains how credits are allocated and consumed.
Understanding the Credit System
Welcome to our guide on using the Credits System, a straightforward and efficient way to manage your marketing activities on our platform. As a real estate agent, you'll find this system particularly helpful for streamlining your efforts in sending emails and postcards to potential clients.
What Are Credits?
Credits are like virtual currency on our platform. Credits are your key to unlocking a dynamic range of marketing tools within the Fello platform. They are used for engaging with your contacts through Emails, Enrichments, and Postcards. Think of them as tokens that you can spend on different marketing actions offered by Fello.
Why are Credits useful?
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Unified System for Present and Future Marketing Tools: Our virtual credit system is versatile enough to be used for both our existing and any future marketing automations introduced in our platform. This ensures a sustainable and scalable approach to marketing, allowing you to effortlessly adopt new marketing automations solutions as they become available.
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Uninterrupted Marketing Operations: Our system is designed to ensure that marketing automations continue without interruption. It automatically tops up credits before they run out, preventing unexpected pauses in marketing campaigns.
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Enhanced User Convenience: The auto-recharge feature provides a hassle-free experience by eliminating the need for manual credit purchases. This allows you to concentrate on your marketing campaigns, knowing that their credit supply is automatically managed.
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Owner-Controlled Customization: Account owners are empowered to tailor the credit system to their strategies and budgets. They can adjust both the minimum balance and the top-off size, ensuring the auto-recharge triggers meet their specific operational and financial requirements.
To know more about auto-recharge and minimum balance: Refer this article.
How Do You Get Credits?
1. Credits Included With Your Subscription:
Upon subscribing to a Fello plan, you're allocated a specific amount of credits monthly. These credits are directly tied to your plan contact tier, ensuring you have the necessary resources for efficient communication and engagement.
Plan Credit Allocation- Credit Allocation for Monthly Subscribers: Each month, as a monthly subscriber, your account is credited with an amount equal to 2.5 times the number of contacts in your tier.
- Example: If your plan includes 20,000 contacts, you'll receive 50,000 credits each month.
- Credit Allocation for Annual Subscribers: As an annual subscriber, you receive your entire year's worth of credits upfront. This is calculated as 2.5 times the number of contacts in your tier, multiplied by 12 months.
- Example: For a 20,000 contact plan, this means 600,000 credits are credited to your account at the start of your subscription period.
- Monthly Subscribers: Credits are added to your account on the billing renewal date following each successful monthly payment.
- Annual Subscribers: For annual subscribers, the lump sum of credits is added immediately after the annual subscription payment is processed. The next renewal date marks when your subscription is due for renewal, at which point you'll receive the next annual credit allocation if the subscription is continued.
2. Purchasing Extra Credits:
If you find yourself needing more credits, you can easily purchase additional ones at any time. These extra credits are available for a one-time purchase and are ready to use as required. They will only be used after your monthly Fello credits are depleted, offering an additional layer of flexibility to your marketing strategies.
3. Auto-Purchase of Credits:
Should your account run out of credits within your subscription period, be it monthly or yearly, it will automatically be topped up with the minimum auto-purchase amount predefined for your account. In cases where certain automations are on hold due to a lack of credits, your account will be auto-recharged with the necessary credits to resume those actions, plus the minimum auto-purchase amount, rounded up to the closest available credit package. For instance, if paused actions require 20,000 credits and your account's set minimum auto-purchase is 25,000 credits, the total recharge would typically be 45,000 credits. However, if the nearest available credit package is 50,000 credits, your account will be automatically topped up with this amount.
To optimize your billing process and reduce transaction frequency, we adjust the refill amount based on your activity. This method might result in a charge slightly above the minimum, but it ensures that your requirements are efficiently met without interruption.
To know more about how to purchase extra credits: Refer this article.
Using Credits for Marketing Activities
Each marketing action costs a certain number of credits. Here's a quick overview:
Each marketing action on the platform consumes a certain number of credits:
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Emails: 1 credit per email
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Enrichments: 100 credit per enrichment
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Postcards: 900 credit per postcard
The cost of credits is straightforward: you can purchase 1,000 credits for just $1.
Tracking Your Credit Usage
Keep an eye on your credit balance to plan your marketing activities effectively. Our platform provides an easy-to-read dashboard where you can see your current credit balance and usage history.
To know more about how to track your credit usage: Refer this article.
Frequently Asked Questions (FAQs)
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What happens to credits I don’t use in a month?
- Unused credits will roll over to the next month. You won’t lose credits if you don’t use them all within a single month.
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Do credits expire?
- One of the best features of our credit system is that your credits never expire. Whether they are part of your monthly allotment or additional credits you've purchased, they remain available for use whenever you need them. This ensures that your marketing resources are always at your disposal, providing long-term value and convenience.