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Fello + Homeward: Transform Your Database into a Cash Offer Powerhouse

Written by Fello | Nov 22, 2024 4:04:04 AM

In a market where speed and certainty matter more than ever, we're excited to announce a game-changing integration between Fello and Homeward that puts the power of cash offers right in your Fello account. No finding funding, we're bringing the iBuyer to you.

Who Are Fello and Homeward?

Fello is the leading engagement and marketing automation platform that integrates with your database, helping you transform it into a seller lead and listing engine. Homeward is a modern, digital-based home finance company that empowers agents with fast, competitive cash offers and innovative home selling options for their clients.

Together, we're bringing you a seamless solution that not only helps you find sellers but provides them with an unparalleled home-selling experience — all managed directly from your Fello account.


Why The Fello-Homeward Integration Matters

Did you know that cash offer leads are among the highest converting leads in real estate? The data speaks for itself: 20%-30% of cash offer leads list their homes within 12 months. The Young Team (Fello CEO Ryan Young's team) found that while 2% of homeowners accepted the cash offer for their home, more than 30% went on to list traditionally — that's a significant opportunity for agents.

Additionally, the day we launched the cash offer marketing automation, requests for cash offer valuations from homeowners went through the roof. Almost literally. The Young Team got 165 cash offer requests in the first 7 days and secured 11 listing appointments!

Core Features and Benefits

The Fello-Homeward integration solves key challenges that all agents face:

Seamless Implementation

  • View preliminary cash offer amounts directly within your Fello platform
  • Access offer timelines, expiration dates, and documentation
  • Launch pre-built, automated cash offer marketing campaigns 
  • Track, organize, and segment all cash offer interactions in one place

Lead Engagement and Conversion

  • Transform your database into a source of seller leads
  • Tested and optimized messaging for old buyer leads (and new contacts) to engage
  • Offer a clear, transparent process that builds client confidence
  • Reduce reliance on expensive third-party lead purchases

Time-Saving Automation

  • Pre-built, automated nurture campaigns keep you connected with leads, 24/7
  • Streamlined workflow from initial contact to offer generation
  • Integrated tracking and reporting to see who the hand-raisers are
  • Single platform for managing all cash offer-related activities

Unique Benefits for Large Teams

Large teams and brokerages can leverage the integration to:

Scale Operations

  • Optimize team-wide cash offer lead conversion
  • Track ROI across multiple marketing channels
  • Support multiple agents with consistent cash offer processes

Enhance Team Value

  • Attract and retain top agents with premium tools and consistent listings
  • Strengthen your brand's market position
  • Provide agents with proven immediate cash-backed solutions
  • Create a competitive edge in listing presentations

Unique Benefits for Solo Agents and Small Teams

Solo agents and small teams gain distinct advantages:

Level the Playing Field

  • Compete effectively with larger teams' offerings
  • Present a sophisticated, branded cash offer solution and experience
  • Build market presence without significant overhead

Efficient Growth

  • Manage database growth without adding staff
  • Focus resources on high-potential opportunities
  • Scale your business while maintaining personal service

Getting Started

The Fello-Homeward integration is currently available in Oregon, Washington, Maryland, Virginia, DC, Arizona, Colorado, Texas, Georgia, North Carolina, South Carolina, Tennessee, and Florida — with more markets coming soon.

Transform your approach to seller lead generation and conversion. While your competitors may have cash offer programs, none offer the seamless integration and automated marketing capabilities you'll find with Fello and Homeward.

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Ready to turn your database into a cash offer powerhouse? Schedule a demo to learn how to activate this powerful integration in your Fello account.

Already a Fello user? Start utilizing the Fello and Homeward integration to find more hand-raisers and set more listing appointments. You can also schedule a call with your CSM, or email success@hifello.com if you need assistance in getting started. 
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