This article will explain how Fello uses real estate data to determine Real Sellers in your contact database.
The Real Sellers segment in Fello is based on metrics from the Property Intelligence report. Here's a breakdown of how we determine Real Selllers.
Step-by-Step Process:
1. Understanding the Sources:
- Real Estate Data: This is a compilation of properties that are currently active, expired, canceled, temporarily off the market or sold off market.
2. Starting Point - Property Added Date:
- When a property is added to the agent’s database, it starts being tracked for potential 'Real Sellers'.
3. Identification Using Real Estate Data:
- Active Properties: If a property in the agent's database is an active listing in the dataset, it's flagged as a potential 'Real Seller.'
- Expired, Cancelled, or Temporarily Off Market: When the property is removed, we stop tracking the property and start tracking it again if it is relisted after a certain period of time.
- Sold Off Market: When the property is sold off market, it's flagged as a potential 'Real Seller.'
4. Consistent Updates and Reviews:
- As Real Estate data is updated, properties in the agent’s database need regular reviews to ensure accurate Real Seller identification.
- New properties identified as Active or Sold will be compared against the agent's database. If a match is found, they will be marked as 'Real Sellers.'
5. Consideration for Multiple Contacts:
- If the same property in the agent’s database is linked to multiple contacts, we consider it as a single Real Seller Opportunity, not multiple opportunities.