The Engage campaign, which was used to send a drip of emails to contacts will be replaced with the Home Value Digest Series automation.
For now, Engage has been enhanced with Smart Content, which refreshes the content in your emails automatically to boost conversion rates. You can also view the performance of Smart Content. Learn more.
The Home Value Digest Series improves on Engage in the following ways:
- Fine-tune your target audience: Choose exactly who receives emails by setting up filters for enrollement criteria, similar to other automations.
- Pick your own cadence: You aren't limited to a standard 15-day window between emails or the number of emails that are sent anymore. All of these are now completely customizable, so you can make your campaign as aggressive or as subtle as you want.
- Hot-swap content: We’ve made it easy for you to swap between different Smart Content and User Created content for each action in email and postcard automations at any time.
How to enable Home Value Digest Series?
Users who had Engage enabled will automatically be moved to the new automation soon. If it's already been enabled for you, you can find and customize it by going to Marketing > Automations > Home Value Digest Series.
If it hasn’t been enabled for your account yet, you can try it out early by writing to us at support@hifello.com.