Learn how Smart Content can drive engagement and help you save time on creating marketing campaigns.
In this guide:
- About Smart Content
- How It Works
- View & Test Smart Content
- Enable Smart Content in Automations
- Track Smart Content Performance
About Smart Content
Smart Content is available for both email and postcard automations. Here's an overview of why you should use it and how it can help:
The problem with static content
- Performance degrades over time: Content needs to stay in line with the latest trends, and must be optimized continuously to strike the right chord with potential leads. Also, the same piece of content sent multiple times to a particular contact will significantly decrease the chances of them opening future emails or reacting positively to postcards.
- Manual intervention required: To prevent your campaigns from going stale, you will have to constantly monitor their performance and optimize content for deliverability.
- Higher chance of being flagged as spam: Email service providers usually flag spam based on repeated emails with the same message. As for postcards, there's a chance the your contacts are holding on the the previous one, so you'd want them to be unique whenever possible.
How Smart Content can help
Fello’s Smart Content can automatically update the content in your emails and postcards to ensure that it’s always fresh, market-optimized, and geared towards the most lead-conversions.
It essentially puts your marketing campaigns on auto-pilot without ever having to worry about optimization and content strategies.
Benefits of Smart Content for emails
- Dynamic Optimization: Our AI-driven system continuously adjusts email content to maximize engagement.
- Increased Open & Click-Through Rates: Ensures optimal inbox placement to enhance open and click-through rates.
- Trend Alignment: Keeps your emails up-to-date with the latest trends, making them relevant and engaging for recipients.
Benefits of Smart Content for postcards
- Optimized for Higher Scan-Rates: Crafts content that encourages more scans.
- Attention-Grabbing Tag Lines: Uses bold, easy-to-read tag lines designed to capture attention quickly.
- Spam Reduction: Multiple postcards with different content sent over a period of time are less likely to come across as spam.
How It Works
Here's how Fello's AI generates Smart Content for you automatically:
- AI Smarts: Our AI continuously analyzes how content performs and generates content that's geared towards the best conversion rates and deliverability.
- Extensive Insights: Each piece of content carries our experience from facilitating thousands of email & postcard campaigns.
- Expert Guidance: Fello leverages its industry experts to ensure that generated content is always relevant, aligns with market trends, and appeals to homeowners.
View & Test Smart Content
You can view all the available Smart Content options for emails and postcards. To do this:
- Go to Marketing > Emails / Postcards.
- Select an email or postcard from the Smart Content tab.
- Click the Actions dropdown from the top-right corner.
- Select Preview & Test.
You can now view the latest version of that particular email or postcard.
To test what a Smart Content email will look like for a particular contact, you can add recipient's email address and select the contact for whom you want to test the email.
Click Send Test Email and check the recepient's email inbox to view the email.
Enable Smart Content in Automations
To use Smart Content in your automations:
- Go to Marketing > Automations.
- Select an existing postcard or email automation from the All Automations tab, or get started with a new one from the Pre-Built Automations tab.
- Click Edit Automation.
- Click Edit Action (pencil icon) near an email or postcard action.
- Select a Smart Content template from the dropdown. (These templates can be identified by a “Smart Content” badge.)
- Click Save.
Now, this email or postcard’s content will be updated continuously over time.
Note: Some automations use Smart Content as default when first being set up.
View & Track Smart Content Performance
To track the performance of Smart Content, go to Marketing > Emails /Postcards > Smart Content. Click on any template from the list to view in-depth performance metrics for it.