Maximize Efficiency with Fello's Enrichment Add-On: Automatically Update and Enrich Addresses
Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows or manually. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.
What is the Address Enrichment Add-On?
Enrichment is a powerful feature designed to enhance the value and accuracy of your database by automatically adding missing information to your contacts. This process improves the quality of your data, making your marketing efforts more effective and increasing lead conversion rates. It enriches a contact record with missing addresses so that we can use the property address during marketing. Having the additional enriched property information helps in higher inboxing and more leads. Without complete address information, the full spectrum of Fello's Data Intelligence features remains inaccessible. This limitation prevents users from leveraging our data-driven automations, which are essential for maximizing efficiency and engagement in customer interactions.
Key Features and Benefits:
- Automated Address Enrichment: Say goodbye to incomplete contact records. Our new feature seamlessly adds missing property addresses, enriching your database with hundreds of detailed property data points. This automation not only saves time but also enhances your marketing campaigns with precision targeting.
- Comprehensive Property Insights: Gain access to a wealth of property data, enabling highly targeted and personalized marketing automations. This feature ensures your communications are always relevant, timely, and tailored to the unique needs of each contact.
- Tailored Messaging & Higher Conversion Rates: Utilize Fello’s vast real estate data to automate personalized communication. This approach not only resonates with homeowners but also significantly boosts engagement and conversion rates, focusing your efforts on the most likely sellers.
- Accuracy and Smart Spending: Keep your database up-to-date and manage your budget efficiently. Set daily limits for data enrichment and pay only for successful enrichments, using Fello's credit-based system. Each enrichment consumes just 100 credits($0.10), making it a cost-effective solution to enhance your marketing efforts.
- Enhanced with Real Sellers Feature: With the activation of Address Enrichment, you also unlock the power of our "Real Sellers" feature, offering you unprecedented insights into your contacts. "Real Sellers" is a transformative tool within Fello that employs real estate data to pinpoint homes in your database that have recently listed or sold. This feature shines a light on missed opportunities, refining your sales process and accountability.
Success Criteria
To ensure the highest rate of success in address append, your contacts should contain at least one of the following combinations of data:
- Email Address
- First Name, Last Name, and Email
- First Name, Last Name, Email, and Phone
These data combinations increase the likelihood of a match, boasting a match rate of up to 60% and accuracy rates between 70-75%.
How to Enable Enrichment feature?
Step 1: Access the Billing Screen
To activate the Enrichment Add-On, start by navigating to the Billing screen in your Fello account. This feature is exclusively available to account owners, ensuring secure and authorized activation.
Step 2: Visit the Add-Ons Section
Within the Billing area, you'll find a new section dedicated to Add-Ons. Here, you can explore the various enhancements available for your account, including the Contact Enrichment feature.
Step 3: Understand the Value
Before enabling the Add-On, you can click on 'What is Enrichment' to understand the value it brings to your business, and the cost involved. This ensures you make an informed decision, understanding the benefits it offers to your operations.
Step 4: Activate the Feature
Once you're ready, you can activate the Address Enrichment Add-On with a simple toggle. The system will then automatically begin the process of enriching your contacts, utilizing credits for successful updates.
Step 5: Review Usage
In the Credits block, you can click on 'View History' and check on a daily basis how many credits were used for successful enrichments.
