What is Smart Sending in Fello?

Learn how Fello's Smart Sending works to optimize inboxing and drive engagement.

Fello utilizes Smart Sending for postcard and emails that’s sent out as part of automations.  Various factors are considered to determine times when postcards or emails should be skipped for certain contacts – even if the related enrollment or branch criteria is met.

Here are some ways Smart Content can help: 

• Optimized Inboxing: By skipping emails sent to contacts that are unlikely to engage, the chances of your emails being automatically flagged as spam is reduced, thereby increasing the likelihood for future emails reaching your contacts.
• Mitigate Manual Spam Reports: One of the main factors for recipients to mark an email as spam is continued emails even after multiple previous ones have remained unopened. Manual spam reports can be more damaging than automatically flagged spam, since your contacts are unlikely to ever see such emails again.
• Optimized Credit Usage: Skipping emails or postcards at times when contacts are unlikely to engage can help conserve your credits over time and ensure that your marketing dollars are well spent.