A Guide to Predicting Property Listings with Intelligent Metrics
The Propensity to List Score is not just a machine-learning-based metric; it's a comprehensive tool that anticipates the likelihood of a property being listed for sale within the next six months. By integrating hundreds of profile attributes for homes across the United States and blending historical behavior, consumer behavior, current market trends, and predictive analytics, this score equips real estate professionals to proactively identify homes most likely to hit the market soon.
The Power of Machine Learning and Consumer Behavior
The Propensity to List Score blends machine learning algorithms and consumer behavior insights to generate its predictions. These algorithms overlay home profile attributes, market trends, homeowner information, and consumer actions. Our prediction engine draws upon historical data to refine these algorithms continually, ensuring both the accuracy and relevancy of the predictions.
Deciphering the Score
The score is calculated using logistic regression, an analytical approach that helps discern how various factors—from market dynamics to property details—affect a property's likelihood of listing. Properties are scored on a simple scale of 100, designed to make interpretation straightforward and actionable.
Score Classifications
- Extremely Likely (Very High) : 80-100
- Likely (High) : 60-79
- Neutral (Moderate): 48-59
- Less Likely (Low): 37-47
- Least Likely (Very Low): 01-36
Why Use the Propensity to List Score?
- Targeted Marketing: Leverage consumer behavior to identify potential high-value listings and sharpen your marketing strategies.
- Cost Efficiency: Streamline your marketing budget by focusing on properties with a higher propensity to list.
- Real-Time Intelligence: Gain an edge by being informed about high-potential properties before they're publicly listed.
- Versatility: The score's insights extend beyond listing probabilities, helping identify properties that may require additional services like renovations or relocation amenities.
How do we show the Propensity Score in Fello Connect?
The Propensity Score is displayed corresponding to the Property record across the platform. It is displayed on the Home Page, Contacts List Page, Contacts Map View as well as List View under Reporting for each Report.
In the Contacts Map View, all properties present in the account can be viewed based on the Propensity Score.
Contact Map View:
Lead Activity under Home:
All Popups:
Contacts List View:
Property Detail Popup:
Reports List View Popup:
