This article will provide insight into email deliverability while using Fello's platform and best practices to improve email campaign performance.
Email Deliverability at Fello
Email deliverability and lead conversion are critical aspects of any successful email marketing campaign. At Fello, we take care of everything for our clients, ensuring optimal results with minimal effort on their part. Clients simply need to upload their contact lists to our platform, and we handle the rest. In this article, we'll discuss the factors affecting deliverability, the best practices Fello follows to achieve optimal inboxing and lead conversion, and how to maintain open rates well above 20%.
Factors Affecting Deliverability
Email service providers use complex algorithms to determine whether an email should be marked as spam or suspicious. These algorithms consider various factors, such as:
- Sender reputation
- Email content
- Engagement rates
- Quality of the contact list
- Recipient behavior
Fello's Managed Email Campaigns
Fello is committed to providing top-notch managed email campaign services by implementing industry best practices. Our dedicated team continuously monitors email deliverability, inbox placement, and other performance metrics to ensure our standardized email campaigns achieve optimal results. Some of the best practices Fello follows include:
-
Authentication and Reputation Management: Fello ensures that all client emails are sent using proper authentication methods such as SPF, DKIM, and DMARC. These methods help build a strong sender reputation, which is crucial for improving inbox placement.
-
Standardized Email Content and Design: We create well-structured, visually appealing, and engaging email content that is standardized across our platform. This includes using clear and concise subject lines, personalizing email content, optimizing email design for mobile devices, and adhering to accessibility standards.
-
List Hygiene and Segmentation: Fello helps clients maintain a clean and up-to-date mailing list by automatically removing inactive subscribers, hard bounces, and invalid email addresses, which improves deliverability. We also segment mailing lists based on subscriber behavior, interests, or preferences to increase engagement and lead conversion.
-
Regular Testing and Monitoring: Our team performs regular A/B testing and analyzes campaign performance data to identify areas for improvement. This data-driven approach enables us to optimize your email campaigns continuously.
-
Compliance with Anti-Spam Laws: Fello ensures that all email campaigns adhere to anti-spam laws, such as the CAN-SPAM Act and GDPR. By following these regulations, we help protect our clients from potential legal issues and reduce the likelihood of their emails being marked as spam.
Achieving High Open Rates and Improved Deliverability
Fello's managed email campaigns typically achieve open rates well above 20%. However, placement can vary depending on the email service provider, and sometimes emails might be misclassified or filtered into the spam folder. Notably, this issue is more common when sending emails to your own account.
To improve deliverability, we recommend marking any misclassified emails as "not spam" or "not suspicious." Maintaining a high-quality contact list also plays a crucial role in achieving successful email deliverability.
Conclusion
Fello's managed email campaigns provide clients with the best possible email deliverability and lead conversion results. By understanding the factors that affect email deliverability and following industry best practices, we help our clients achieve their marketing goals with minimal effort. If you have any questions or need assistance with your email marketing campaigns, don't hesitate to reach out to our team. We're always here to help.
Contact Information for Support: support@hifello.com