Transforming Website Visitors into Engaged Leads with "Reengagement Sequence for Drop-Off Visitors" Automation

Enhance lead conversion with the 'Reengagement Sequence for Drop-Off Visitors' automation, a customizable automation for real estate teams to re-engage website visitors through direct mail postcards and tailored follow-ups.

This automation is designed to help teams turn leads who have visited their website or landing pages but didn't take any further action into leads. Let's dive into how you can use this tool to turn these visitors into valuable leads.

Value Proposition:

Transform Missed Opportunities into Valuable Leads:

• Reengage with Purpose: The "Reengagement Sequence for Drop-Off Visitors" automation targets potential clients who have shown initial interest by visiting your website but haven't taken further action. By re-engaging these visitors, teams can turn missed opportunities into active leads.

Effortless Automation, Personalized Touch:

• Set It and Forget It: Once activated, the automation takes over the tedious task of follow-ups. Pre-designed, yet customizable, this automation sends out direct mail postcards to reconnect with your visitors, giving a personal touch that digital communications often lack.

• Tailored to Your Needs: Modify the criteria, set appropriate delays, and choose how you wish to engage each visitor segment. This level of customization ensures that your outreach aligns perfectly with the teams's business strategy and client profile.

Engagement at Your Fingertips:

• Real-Time Adjustments: The platform allows the user to pause, resume, and adjust the campaign in real-time, giving you full control over how and when you engage with potential leads.

Getting Started:

1. Activating the Automation:

   • When you log into your account for the first time, you'll see a 'Get Started' button. This is your first step to activating the automation.

2. Customizing Your Approach:

   • Once activated, you can review and tailor the automation to fit your specific needs. This includes setting up when and how you want to reach out to potential leads.

3. Engaging with Direct Mail:

   • The automation sends out postcards at intervals to re-engage your website visitors. Initially, these postcards are drafts, and you'll need to review and publish them. 
     
     
     

Refining Your Strategy:

1. Enrollment Triggers:

   • You can set specific conditions for when a visitor should be re-engaged. There are system criteria (which you can't change) and user criteria (which you can modify).  

1. Understanding Delays:

   • Delays in the automation control when the postcards are sent. Some delays are fixed, but others can be adjusted to suit your timing needs

2. Branch Criteria:

   • This is about how you categorize and respond to different types of visitors. Like with enrollment triggers, there are system and user-defined criteria. 

Managing Active Automations:

1. Pausing and Resuming:

   If you need to pause your automation, all ongoing activities will stop until you decide to resume.  

2. Un-enrolling Leads: 

   Before reactivating the automation, user can click on the number of contacts paused at each step, single or bulk select the contacts and unenroll from the automation.

3. Re-activating automation:

   
   When reactivating, decide whether to re-enroll all eligible leads or only new ones. 
   
   
   

Monitoring Your Success:

1. Tracking Performance:

   1. You can view key statistics like total enrolled, engagement levels, and leads generated.  

2. Analyzing Trends:

   1. Utilize the trend charts to understand how your strategies are performing over time.

Conclusion:

Using the "Reengagement Sequence for Drop-Off Visitors" automation effectively will help you turn website visitors into potential leads. Customize it to match your real estate business needs and keep an eye on the performance metrics to continually refine your approach.

For more info about how Fello Automations work, please refer to the article: Fello Automations