1. Help Center
  2. Lead Generation Widgets and Landing Pages
  3. Learn more about our customizable widgets and landing pages

How to create Fello Landing Pages

You can create and customize Landing Pages where leads can enter the Fello journey.

Step 1:

Click on the Marketing tab in the top header.

Marketing tab in the fello platform

Step 2:

Click on Landing Pages from the left side menu and click on the Account from the Landing Pages dropdown.

Accounts under Landing Pages in the left pane of marketing tab

Step 3:

Click on Create New.

Create New button on the top right

Step 4:

Select the Landing Page template that you want to customize. Be sure to scroll down to see all of our options. Click Continue.

Select the landing page template from the available options and click continue

Step 5:

Customize your Landing Page on the right side of the screen. Edit the Background Image by clicking on the preset image.

Landing page customisation options are available on the right pane

Select the image that you want to use for your Landing Page or upload your own image, then click Save.

Select the background image in the background image pop-up

Edit the Heading and Subheading directly in the text boxes. Click Save on the top right to save changes.

Heading and sub-heading text boxes

Edit the Search Bar Text and Button Label on the widget directly in the text boxes. Click Save on the top right to save changes.

Select which Fello journey the Landing Page will direct leads to in Forms To Use. Choose from groups or single forms. Click Save on the top right to save changes.

Select the Fello journey from the available Form options

Step 6:

After you have finished customizing the Landing Page, label the page to match its use case by clicking the pen icon on the top left.

Pen icon on top-left for adding label

Enter your preferred label and click Save.

Save the label

Tracking Codes & Social Share settings:

Add Tracking Codes and edit Social Share settings for Landing Pages. Social Share settings refers to the image and text displayed when the Landing Page is shared on social media. Click on the Gear icon in the top right corner.

Use Gear icon on top right for adding tracking codes and social share settings

From the Social section of the popup window, upload your preferred display image.

Settings pop-up to add social media featured image

Edit the title and description as you would like it to be displayed on social media posts. 

Add descriptions in the media title and description text fields

Scroll down to Analytics to paste a Tracking Code from Facebook Pixels or Google Analytics in the box. Click Save.Paste tracking code under analytics section

To learn more about how to use Tracking Codes, check out this article.

How to access the URL & QR Code connected to the Landing Page:

You can access the Landing Page URL in order to link it to your website or to use it in marketing campaigns by clicking the link icon on the top right. You will also be able to download a QR code that redirects to the Landing Page to use on marketing materials.

Use Link icon to get the Landing Page URL

Copy the URL and download the QR code from the popup window.

Share pop-up with URL and QR code of the Landing Page