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What is Engage and How does Engage work for automated marketing to contacts??

This article will help you understand how Engage works

Engage is an email automation campaign that allows real estate agents and brokers to stay in touch with their clients and potential customers easily. Once Engage is active on your account, it will automatically include all your contacts in the email campaign.

What does the campaign involve? It's a sequence of emails that your contacts will receive throughout the month. The initial email is a warm welcome message, sent out within a day of getting Engage up and running. After that, your contacts will get regular updates about home values and the housing market every month.

Picture this: if you have a team with 3000 contacts, Engage smartly distributes these contacts throughout the month. It sends out 100 welcome messages each day. Also, 15 days after each welcome email, your contacts receive a market update. Then, on the first of the next month, they get a home value update. This continues until the contact is removed by the agent or the system unsubscribes them.

Something great about Engage is that it checks if the email addresses are valid before sending out any emails. So, you will always have fewer bounced emails. Plus, any new contact you add to your Connect account is automatically included in the campaign.

The cost of using Engage depends on the number of active participants in the campaign - those contacts who are actually receiving and interacting with the emails. So, you're only paying for engaged contacts.

In a nutshell, Engage is a handy tool for agents and brokers to keep their clients and prospects updated via email. By sending out relevant, timely information, it helps you build lasting relationships with your clients and nurture potential leads.

Please see the example below to understand how engage schedule is generated.

Engage automated email workflow