Follow up with Fello Home Value leads through your automated text messaging provider using this sequence.
Day 1
When: Immediately
Description: Thoughts on value?
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, I just saw that you were checking out the value of your home on one of our websites. I was curious what you thought about the price.. Too high? Too Low? Or Just right?! -{agent_first_name} {agent_last_name} with {office_name}
Day 1
When: 6 minutes later
Description: 6 minute text
Sent From: Listing Agent Number
Content: I'm excited to hear back 😀
Day 1
When: 3.5 hours later
Description: Nudge- too low?
Sent From: Listing Agent Number
Content: Most of the time, if someone doesn't text me back, it is because they thought the value was too low. Did you think yours was too low? -{agent_first_name} {agent_last_name} with {office_name}
Day 2
When: 12:00 pm
Description: Automated value
Sent From: Listing Agent Number
Content: The evaluation tool we use is an automated value based on similar homes that have sold. It does not take into account condition or any improvements and upgrades made. What would you say the condition of your home is? -{agent_first_name} {agent_last_name} with {office_name}
Day 2
When: 6 minutes later
Description: 6 minute text
Sent From: Listing Agent Number
Content: I should have mentioned that {your_team_name} has sold 1000's of homes locally over the last 20 years and we are experts on home value! Just let me know if I can help!
Day 4
When: 11:00 am
Description: Curious
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, Just curious what had you searching for your homes value? Would you consider selling your home if it made financial sense? -{agent_first_name} {agent_last_name} with {office_name}
Day 4
When: 3 minutes later
Description: Close
Sent From: Listing Agent Number
Content: I only ask because some of our clients would consider an offer, even if the home was "off market".
Day 6
When: 11:02 am
Description: Follow-up
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, just following up with you again! Just wanting to see if you're possibly considering making a move sometime soon. -{agent_first_name} with {office_name}
Day 8
When: 4:00 pm
Description: Cash offer
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, just wanted to follow up! {Your_team_name} is known for our Guaranteed Cash Offer program. We provide homeowners with an Upfront Cash Offer.. Would you want to take a look a no obligation cash offer? -{agent_first_name} {agent_last_name} with {office_name}
Day 12
When: 9:00 am
Description: What option is the most appealing to you?
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, which option is the most appealing to you? 1) Selling soon 2) Selling later or 3) Never selling? -{agent_first_name} {agent_last_name} with {office_name}
Day 12
When: 6 minutes later
Description: 6 minute text
Sent From: Listing Agent Number
Content: 4) Selling when you find the right home?
Day 14
When: 10:03 am
Description: Staying local
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, if you would consider selling, would you be staying local? A lot of our sellers that want to sell, need to find a place to move to first. We have our "Coming Soon" list, with homes that are getting ready to go to market. Would it be helpful to take a look at those? -{agent_first_name} with {office_name}
Day 21
When: 10:11 am
Description: CMA
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, just wanted to check in and see if you'd like me to prepare a Comparative Market Analysis? That way you have a more in depth value on your home? -{agent_first_name} {agent_last_name} with {office_name}
Day 30
When: 9:31 am
Description: Plans change
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, it's been a while since you first looked into the value of your home. I wanted to see if you've maybe lost interest in making a move? -{agent_first_name} {agent_last_name} with {office_name}
Day 30
When: 9:37 am
Description: 6 minute text
Sent From: Listing Agent Number
Content: Just let me know 😊
Day 60
When: 9:03 am
Description: 60 day message
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, I hope you find me reaching out as persistence, and not annoyance. This is how we have been able to help our sellers achieve the most amount of money when selling their home! Would you consider selling if it made financial sense? -{agent_first_name} {agent_last_name} with {office_name}
Day 90
When: 9:31 am
Description: 90 day message
Sent From: Listing Agent Number
Content: Hey {lead_first_name}! It's been about three months since we first reached out! I wanted to follow up and see if your plans to move have changed at all? Also, we still have our Guaranteed Cash Offer option. You can get a cash offer on your home at {link_to_cash_offer} and it only takes seconds! {agent_first_name} {agent_last_name} with {office_name}
Day 120
When: 3:00 pm
Description: 120 day message
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, I just wanted to check in and see if there was anything myself or our team can do to help with any real estate needs? Thanks! -{agent_first_name} {agent_last_name} with {office_name}
Day 150
When: 9:00 am
Description: 150 day message
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, you reached out a while back and our team is working with several buyers in your area.. Would you at all consider selling off market if we brought you a buyer? -{agent_first_name} {agent_last_name} with {office_name}
Day 180
When: 3:06 pm
Description: Nudge
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, I just wanted to follow up. Would it be helpful to get an updated market analysis? {agent_first_name} with {office_name}
Day 270
When: 11:04 am
Description: 6 months
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, would you take a look at an off market offer on your home?-{agent_first_name} {agent_last_name} with {office_name}
Day 365
When: 9:00 am
Description: 1 year
Sent From: Listing Agent Number
Content: Hey {lead_first_name}, I hope all is well! I just wanted to check in. Anything changing with your plans to potentially sell your home? -{agent_first_name} {agent_last_name} with {office_name}
Day 547
When: 11:00 am
Description: 1.5 year
Sent From: Listing Agent Number
Content: Hey {lead_first_name}! It's been a while since you were looking for the value of your home online. Would you consider selling in the next 12 months if it made financial sense? -{agent_first_name} {agent_last_name} with {office_name}