Follow up on Fello CMA requests through your automated text messaging provider using this sequence.
Day 1
When: Immediately
Description: Improvements
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, I saw you just requested an updated home value on your custom dashboard. I'll start working on that ASAP! Real quick question - Have you made any recent improvements? That will help me get the most accurate value! -{agent_first_name} {agent_last_name} with {office_name}
Day 1
When: 6 minutes later
Description: 6 minute text
Sent from: Listing Agent Number
Content: I'll start working on that as soon as I hear back 😀
Day 2
When: 12:00 pm
Description: Automated value
Sent from: Listing Agent Number
Content: Just wanted to check back in. The evaluation tool we use is an automated value based on similar homes that has sold. It does not take into condition any improvements and upgrades made. What would you say the condition of your home is? -{agent_first_name} {agent_last_name} with {office_name}
Day 4
When: 11:00 am
Description: Curious
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, just curious if that number made more financial sense, would you consider selling your home? -{agent_first_name} {agent_last_name} with {office_name}
Day 4
When: 3 minutes later
Description: Close
Sent from: Listing Agent Number
Content: I only ask because some of our clients would consider an offer, even if their home was "off market".
Day 6
When: 11:02 am
Description: Follow up
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, just following up with you again! I wanted to see if you're possibly considering making a move sometime soon?-{agent_first_name} with {office_name}
Day 8
When: 4:00 pm
Description: Cash offer
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, just wanted to follow up! The {your_team_name} is known for our Guaranteed Cash Offer program. We provide homeowners with an Upfront Cash Offer. Would you want to take a look a no obligation cash offer? -{agent_first_name} {agent_last_name} with {office_name}
Day 12
When: 9:00 am
Description: What option is the most appealing to you?
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, which option is the most appealing to you? 1) Selling soon 2) Selling later or 3) Never selling? -{agent_first_name} {agent_last_name} with {office_name}
Day 12
When: 6 minutes later
Description: 6 minute text
Sent from: Listing Agent Number
Content: 4) Selling when you find the right home?
Day 14
When: 10:03 am
Description: Staying local
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, if you would consider selling, would you be staying local? A lot of our sellers that want to sell, need to find a place to move to first. We have our "Coming Soon" list, with homes that are getting ready to go to market. Would it be helpful to take a look at those? -{agent_first_name} with {office_name}
Day 21
When: 10:11 am
Description: CMA
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, just wanted to check in and see if you'd like me to prepare a Comparative Market Analysis? That way you have a more in depth value on your home. -{agent_first_name} {agent_last_name} with {office_name}
Day 30
When: 9:31 am
Description: Plans change
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, It's been a while since you first looked into the value of your home. I wanted to see if you've maybe lost interest in making a move? -{agent_first_name} {agent_last_name} with {office_name}
Day 30
When: 6 minutes later
Description: Plans change
Sent from: Listing Agent Number
Content: Just let me know 😊
Day 60
When: 9:03 am
Description: 60 day message
Sent from: Listing Agent Number
Content: Hey {lead_first_name}, I hope you find me reaching out as persistence, and not annoyance. This is how we have been able to help our sellers achieve the most amount of money when selling their home! Would you consider selling if it made financial sense? -{agent_first_name} {agent_last_name} with {office_name}
Day 90
When: 9:31 am
Description: 90 day message
Sent from: Listing Agent Number
Content: Hey {lead_first_name}! It's been about three months since we first reached out! I wanted to follow up and see if your plans to move have changed at all? Also, we still have our Guaranteed Cash Offer option. You can get a cash offer on your home at {link_to_cash_offer} and it only takes seconds! {agent_first_name} {agent_last_name} with {office_name}